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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Fruitfull logoFWeakest tier
Fruitfull
Quick-Service Restaurants
2024 FDD
Remove
Sticky Fingers Cooking logoBAbove average
Sticky Fingers Cooking
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 12, 2024
FDD issued Apr 15, 2025
Investment range
$91K – $112K
$78K – $125K
Liquid capital
$1K – $30K
$19K – $40K
Franchise fee
$25K
$35K
Royalty rate
Not extracted
8.0%
Ad fund rate
2.0%
1.0%
Performance
Avg gross sales
No Item 19 representation
$444KIncl. company outlets
Median gross sales
Not disclosed
$466KIncl. company outlets
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Net Income
Risk
Rating
FWeakest tier
BAbove average
Verdict score
16 / 100
58 / 100
SBA charge-off rate
20.0% (n=11)
Under 10 loans (1)
SBA loans on record
11
1
Scale
Total units
16
10
Net change (latest yr)
-8
+5
Signed, not yet open
0 (0.00 per open outlet)
1 (0.10 per open outlet)
Turnover rate
56.3%
0.0%
Contract
Initial term (years)
5
7
Renewal term (years)
5
7
Initial training (hrs)
40
90
Contacts
Franchisee phones
29
9

Looking for a detailed head-to-head breakdown?

Read the Fruitfull vs Sticky Fingers Cooking editorial comparison →

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