FruitfullFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Fruitfull franchise requires a total initial investment of $91K – $218K, including a $25K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $91K – $218K
- 7th pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- N/A
- Units
- 16
- 43rd pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1993. Systems this mature have refined operations and brand recognition.
The system contracted 35% year-over-year. Investigate why units are closing.
Bottom line
- Total investment $91K – $218K including a $25K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 100/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Happy & Healthy Products, Inc.
- Incorporated in
- FL
- HQ
- 1600 South Dixie Highway, Suite 100, Boca Raton, Florida 33432
- Auditor
- Marsocci, Appleby and Company, P. A.
- Audited financials
- Franchisor revenue
- $1.0M
- Most recent fiscal year
Overview
About
Fruitfull franchisees operate juice bars, smoothie shops, or health beverage retail locations. Daily operations include preparing fresh fruit beverages, managing inventory, staffing, customer service, and maintaining point-of-sale systems. The model likely focuses on health-conscious consumers seeking convenient, premium beverage options.
- CEO
- Todd Peterson
- Headquarters
- FL
- Founded
- 1991
- FDD year
- 2024
- States available
- 12
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $25K | $25K |
| Working capital (3–6 mo) | $1K | $30K |
| Equipment, build-out, other | $65K | $163K |
| Total initial investment | $91K | $218K |
Source: Fruitfull 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $91K – $218K
- Better than avg vs category
- Liquid capital req'd
- $1K – $30K
- Better than avg vs category
- Franchise fee
- $25K – $50K
- Better than avg vs category
- Royalty
- -n/d
- Ad fund
- Greater of $600 per year ($1,200 for Premier) or 2% of pu…
- Total fee load
- 2.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $50 |
| Training fee | $10K |
| Transfer fee | $9K |
| Renewal fee | $1K |
| Total fee load | 2.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How Fruitfull Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 16
- Opened
- 1
- Last reporting year
- Closed
- 9
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 3
- Term expired, not renewed (per Item 20)
- Turnover rate
- 56.3%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (yr3)
- -34.8%
- Net unit change last year
- 3-yr CAGR
- -48.3%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Termination rate
- 18.8%
- Franchisor-initiated terminations
- Ceased ops
- 37.5%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Fruitfull represents high-risk investment with a collapsing unit base (−35% YoY), going concern status, opaque financials, litigation history, and no territory protection—suggesting fundamental business model failure.
Litigation (Item 3)
Happy & Healthy Products, Inc. v. Cunningham (AAA Case No.: 01-19-0003-1490; filed Oct. 4, 2019). H&H brought action against former franchisee for breach of agreement, trademark infringement, misappropriation, and false claims. Settled with defendant agreeing to pay H&H $350,000, collected in full.
Largest disclosed settlement: $350,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Marsocci, Appleby and Company, P. A.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 100 / 100 rating
- 01MEDSevere unit decline of 34.8% YoY (16 units remaining) indicates systemic failure or market rejection
- 02HIGHGoing Concern status is FALSE — franchisor may lack financial stability to support franchisees
- 03MEDNo financial transparency: average revenue and net income not disclosed in FDD Item 19, preventing ROI validation
- 04HIGHLitigation history with $350K settlement suggests franchisee-franchisor conflict and enforcement disputes
- 05MINORUnknown royalty structure creates hidden cost uncertainty and cash flow unpredictability
- 06MINORNo territory protection leaves franchisees vulnerable to brand cannibalization and internal competition
- 07MINOR5-year term with $25K franchise fee offers minimal runway for recouping investment given declining unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | MSA |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 10 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Palm Beach County, Florida |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 1 |
View Item 3 litigation summary
Happy & Healthy Products, Inc. v. Cunningham (AAA Case No.: 01-19-0003-1490; filed Oct. 4, 2019). H&H brought action against former franchisee for breach of agreement, trademark infringement, misappropriation, and false claims. Settled with defendant agreeing to pay H&H $350,000, collected in full.
Items 10, 11
Training & Operations
- Classroom training
- 0 hrs
- On-the-job training
- 40 hrs
- Training location
- franchisee's MSA and surrounding areas
- POS system
- integrated franchise software system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: integrated franchise software system
Item 20 · call current owners
Franchisee Contacts
29 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Fruitfull · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Fruitfull franchise?
The total investment to open a Fruitfull franchise ranges from $91K – $218K, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Fruitfull franchise owners earn?
Fruitfull does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Fruitfull's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Fruitfull (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Fruitfull franchise locations are there?
As of their most recent FDD filing, Fruitfull has 16 total units in the United States, including 15 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is Fruitfull a good franchise to buy?
FranchiseVerdict rates Fruitfull as a F-grade franchise with a risk score of 100 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.