Bottom line
- Total investment $91K – $218K including a $25K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 71/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Fruitfull unit return on the cash you put in?
Unlevered ROIC · per unit
62%
Above typical band (30–60%)
Overview
About
Fruitfull franchisees operate juice bars, smoothie shops, or health beverage retail locations. Daily operations include preparing fresh fruit beverages, managing inventory, staffing, customer service, and maintaining point-of-sale systems. The model likely focuses on health-conscious consumers seeking convenient, premium beverage options.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Fruitfull represents high-risk investment with a collapsing unit base (−35% YoY), going concern status, opaque financials, litigation history, and no territory protection—suggesting fundamental business model failure.
Score breakdown · what drove the 71 / 100 rating
- 01MEDSevere unit decline of 34.8% YoY (16 units remaining) indicates systemic failure or market rejection
- 02HIGHGoing Concern status is FALSE — franchisor may lack financial stability to support franchisees
- 03MEDNo financial transparency: average revenue and net income not disclosed in FDD Item 19, preventing ROI validation
- 04HIGHLitigation history with $350K settlement suggests franchisee-franchisor conflict and enforcement disputes
- 05MINORUnknown royalty structure creates hidden cost uncertainty and cash flow unpredictability
- 06MINORNo territory protection leaves franchisees vulnerable to brand cannibalization and internal competition
- 07MINOR5-year term with $25K franchise fee offers minimal runway for recouping investment given declining unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
29 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Fruitfull · FDD (2024) PDF