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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageFlower Tent Retail 2025 FDD Remove |  BAbove averageDECORATING DEN INTERIORS Retail 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued May 15, 2025 | FDD issued Apr 10, 2025 |
Investment range | $48K – $82K | $53K – $73K |
Liquid capital | $500 – $3K | $5K – $11K |
Franchise fee | $30K | $40K |
Royalty rate | 6.0% | 9.0% |
Ad fund rate | 2.0% | 4.0% |
| Performance | ||
Avg gross sales | $99K | No Item 19 representation |
Median gross sales | $96K | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | $15K | Not disclosed |
Earnings metric | EBITA [sic - the filing omits the D] | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 58 / 100 | 66 / 100 |
SBA charge-off rate | Not SBA-matched | Under 10 loans (1) |
SBA loans on record | N/A | 1 |
| Scale | ||
Total units | 41 | 211 |
Net change (latest yr) | -2 | -11 |
Signed, not yet open | 0 (0.00 per open outlet) | Not extracted |
Turnover rate | 7.3% | 11.1% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | 5 | 5 |
Initial training (hrs) | 25 | 82 |
| Contacts | ||
Franchisee phones | 26 | 20 |
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