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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageFamous Toastery Full-Service Restaurants Remove |  CAverageHappy Joe's Pizza & Ice Cream Full-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $688K – $1.2M | $547K – $1.4M |
Liquid capital | $15K – $45K | $84K – $153K |
Franchise fee | $50K | $40K |
Royalty rate | 5.0% | 6.0% |
Ad fund rate | 2.0% | 1.8% |
| Performance | ||
Avg gross sales | $1.5M | $969KCompany-owned only |
Median gross sales | $1.4M | $948KCompany-owned only |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | CAverage |
Verdict score | 48 / 100 | 45 / 100 |
SBA charge-off rate | 40.0% | 0.0% |
SBA loans on record | 7 | 5 |
| Scale | ||
Total units | 24 | 32 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 12.5% | N/A |
| Contract | ||
Initial term (years) | 10 | N/A |
Renewal term (years) | 5 | N/A |
Initial training (hrs) | 320 | N/A |
| Contacts | ||
Franchisee phones | 21 | 0 |
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