FranchiseVerdict
Famous Toastery logo
FV-00909·STRONGExcellent91

Famous Toastery

Food & Beverage - Full ServiceFranchising since 2013Website
Investment
$688K – $1.2M
79th pct Full Service
Avg revenue
$1.5M
32nd pct Full Service
Royalty
5.0%
15th pct Full Service
Units
24
57th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $688K – $1.2M including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.5M/year (median $1.4M).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 9 loans (below the industry average).
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Holiday Park Partners, LLC
Incorporated in
North Carolina
HQ
445 South Main Street, 3rd Floor, Davidson, North Carolina 28036
Auditor
REESE CPA LLC
Audited financials
Franchisor revenue
$1.6M
vs $1.8M prior year
⚠ Going-concern note
Disclosed in FDD 2024
Status as of 2024; may have been resolved in a later filing we don't yet have.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Famous Toastery unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,504,927
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $688K–$1.2M
Working capital
$
FDD reports $15K–$45K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$241K
EBITDA margin
16.0%
Total invested
$977K
Payback
49 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Famous Toastery units return on equity?

Edit assumptions

Equity IRR · 5-yr

36.7%

4.78× MOIC

Year-1 DSCR

2.25×

EBITDA ÷ debt service

Equity required

$4.5M

on $13.5M purchase

Total debt

$9.1M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.8M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate quick-service breakfast and lunch restaurants featuring artisan toast, specialty sandwiches, and beverage offerings. Daily operations include food preparation, customer service, inventory management, and staff scheduling across typically limited seating (20-40 seats). Revenue depends heavily on foot traffic and delivery orders in high-density urban/suburban markets.

CEO
Robert Maynard
Founded
2013
FDD year
2024
States available
3

Item 7 · what it costs

The Vitals

Total investment
$688K – $1.2M
All-in to open one unit
Liquid capital
$15K – $45K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.5M
Per unit, per year
Median gross sales
$1.4M
Item 19 type
Gross Sales
Sample size
15 units
vs category median 15
Range (low → high)
$851K$2.4M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank32th
vs Food & Beverage - Full Service peers
Investment cost rank79th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank57th
vs Food & Beverage - Full Service peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
24
Opened
1
Last reporting year
Closed
1
Turnover rate
4.2%
Company-owned
8
Corporate units in the system
% franchised
67%
vs corporate-owned
Multi-unit owners
66.7%
Net growth (yr3)
-5.9%
Net unit change last year
3-yr CAGR
-15.8%
Compounded over last 3 years
2022
16-1
Franchised units
2023
17
Franchised units
2024
19
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
9
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Famous Toastery presents caution-level risk due to shrinking unit base, missing profitability data, and high capital requirements relative to revenue disclosure.

Score breakdown · what drove the 52 / 100 rating

  1. 01MINORUnit count declining 5.9% YoY (24 units) suggests system contraction and potential franchisee dissatisfaction
  2. 02MEDNet income not disclosed in FDD Item 19 prevents accurate ROI calculation and profitability verification
  3. 03MEDHigh investment range ($687.5K-$1.2M) relative to disclosed $1.5M average revenue creates thin margin for error
  4. 04MINOR5% royalty on gross sales (not net) means franchisees pay fees even during unprofitable periods
  5. 05MEDModest unit count (24 locations) indicates limited brand recognition and smaller support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius/Population
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
North Carolina

Item 11

Training & Operations

Classroom training
32 hrs
On-the-job training
288 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

20 numbers

Locked
(704) 951-••••
NC
(980) 237-••••
NC
(704) 845-••••
NC

One-time purchase · CSV download · Validation questions included

FDD download

Famous Toastery · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above