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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierElements Massage Personal Care & Beauty Remove |  AStrongest tierHammer & Nails Personal Care & Beauty Remove |
|---|---|---|
| Vitals | ||
Investment range | $567K – $1.1M | $694K – $944K |
Liquid capital | $80K – $140K | $50K – $75K |
Franchise fee | $40K | $60K |
Royalty rate | 6.0% | 6.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | $981K | $929K |
Median gross sales | $897K | $862K |
Avg owner earnings Metric varies by brand. Check type below | N/A | $123K |
Earnings metric | Not classified | EBITDA7 $123,411 |
| Risk | ||
Rating | AStrongest tier | AStrongest tier |
Verdict score | 74 / 100 | 64 / 100 |
SBA charge-off rate | 0.0% | 4.0% |
SBA loans on record | 59 | 50 |
| Scale | ||
Total units | 239 | 59 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 10.5% | 1.7% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 38 | 86 |
| Contacts | ||
Franchisee phones | 31 | 90 |
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