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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Duraclean logoBAbove average
Duraclean
Cleaning & Maintenance
2025 FDD
Remove
COIT logoAStrongest tier
COIT
Cleaning & Maintenance
2024 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Jun 28, 2024
Investment range
$109K – $174K
$64K – $225K
Liquid capital
$7K – $21K
$15K – $50K
Franchise fee
$30K
$27K
Royalty rate
8.0%
7.0%
Ad fund rate
Not extracted
1.5%
Performance
Avg gross sales
No Item 19 representation
$1.1M
Median gross sales
Not disclosed
$447K
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
53 / 100
81 / 100
SBA charge-off rate
18.8% (n=21)
Under 10 loans (5)
SBA loans on record
21
5
Scale
Total units
102
51
Net change (latest yr)
-3
+2
Signed, not yet open
0 (0.00 per open outlet)
3 (0.06 per open outlet)
Turnover rate
2.9%
0.0%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
40
80
Contacts
Franchisee phones
81
3

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