Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand
Door Renew logoFWeakest tier
Door Renew
Cleaning & Maintenance
2025 FDD
Remove
We Clean Heat Pumps logoBAbove average
We Clean Heat Pumps
Cleaning & Maintenance
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 30, 2025
FDD issued Apr 21, 2025
Investment range
$144K – $208K
$85K – $268K
Liquid capital
$10K – $15K
$10K – $20K
Franchise fee
$59K
$30K
Royalty rate
7.0%
6.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
Partial, no system average
Partial, no system averageOutlets $150K-$1.1M
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
FWeakest tier
BAbove average
Verdict score
24 / 100
53 / 100
SBA charge-off rate
Not SBA-matched
Under 10 loans (1)
SBA loans on record
N/A
1
Scale
Total units
18
5
Net change (latest yr)
-4
+2
Signed, not yet open
2 (0.11 per open outlet)
Not extracted
Turnover rate
55.6%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
96
2
Contacts
Franchisee phones
26
3

Looking for a detailed head-to-head breakdown?

Read the Door Renew vs We Clean Heat Pumps editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →