Door Renew Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Door Renew is a restoration franchise that refinishes and restores wood and fiberglass doors for homes and businesses. Franchisees run local operations, managing pickup, refinishing, and customer accounts.
FranchiseVerdict summary · 2026
A Door Renew franchise requires a total initial investment of $144K – $208K, including a $59K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $144K – $208K
- 56th pct Cleaning & Ma…
- Avg gross sales
- N/A
- Incl. company outlets
- Royalty
- N/A
- Units
- 18
- 29th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $144K – $208K including a $59K franchise fee.
- RETURNSAuditor's report includes a going concern paragraph: conditions raise substantial doubt about Door Renew International, LLC's ability to continue as a going concern for one year after April 22, 2025. FY2024 net loss of $1,070,500 and total members' deficit of $3,230,315.
- RISKVerdict D (Below average), verdict score 33/100 (higher is better).
- DATAItem 19 reports per job invoice rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Door Renew International, LLC
- Parent company
- Phoenix Franchise Brands, LLC
- Predecessor
- American Franchise Group, LLC
- Prior franchisor entity
- CEO title
- CEO of Home Services, Phoenix Franchise Brands
- Kevin Longe
- Incorporated in
- DE
- HQ
- 19500 Victor Parkway, Livonia, MI 48152
- Auditor
- Mattina, Kent & Gibbons, P.C.
- Audited financials
- Franchisor revenue
- $977K
- vs $701K prior year
Overview
About
- CEO
- Kevin Longe
- Headquarters
- MI
- Founded
- 2021
- FDD year
- 2025
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 44% below the typical cleaning & maintenance franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $59K | $59K |
| Working capital (3–6 mo) | $10K | $15K |
| Equipment, build-out, other | $75K | $134K |
| Total initial investment | $144K | $208K |
Source: Door Renew 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $144K – $208K
- Middle of category vs category
- Liquid capital req'd
- $10K – $15K
- Top 40% of category vs category
- Franchise fee
- $59K – $59K
- Bottom third — review vs category
- Royalty
- Greater of 7% of weekly Gross Revenues or weekly minimum:…
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $595 |
| Training fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Inventory (initial) | $12K – $14K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Door Renew did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Door Renew unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
48%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Auditor's report includes a going concern paragraph: conditions raise substantial doubt about Door Renew International, LLC's ability to continue as a going concern for one year after April 22, 2025. FY2024 net loss of $1,070,500 and total members' deficit of $3,230,315.
Includes company-owned outlets
- Item 19 type
- per job invoice
- Sample size
- 13 outlets
- vs category median 32 · small
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2025
- The FDD edition these figures were read from
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 192 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% — below the Cleaning & Maintenance average of 9.7%.
Disclosure
Item 19 reports per job invoice rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System contracting at -11.1% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How Door Renew Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 6
- Last reporting year
- Closed
- 6
- Turnover rate
- 12.5%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Net growth (3-yr)
- -11.1%
- Net unit change over 3 years
- 3-yr CAGR
- -11.1%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 6
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 2
- Transfers (3yr)
- 3
- Reacquired (3yr)
- 2
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
OH Endeavors Corporation v. Door Renew International, LLC — former franchisee filed suit under repurchase note; default judgment $151,525 entered Sept 2024; settlement reached May 2025. Additional disclosed matters involve affiliate entities (Spray Foam Genie, Fetch! Pet Care) not Door Renew directly.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Mattina, Kent & Gibbons, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 33 / 100 verdict
- 01MINORSystem declining 20% YoY with only 18 units remaining — suggests fundamental business model or support issues
- 02MINORDefault judgment against franchisor for franchise repurchase obligation — indicates legal/financial instability and past franchisee disputes
- 03HIGHMultiple litigations involving sister companies (Fetch! Pet Care, Spray Foam Genie) for contract breaches and misrepresentations — pattern of legal conflicts and potential shared operational/compliance issues
- 04HIGHGoing Concern flag = FALSE — franchisor may lack financial stability to support franchisee network
- 05MEDHigh royalty floor ($524/week Year 4+ = ~$27,248 annually) on undisclosed average revenues creates profitability risk
- 06MINORHeavy upfront investment ($144K–$208K) with minimal transparency on unit economics
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 400,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | New Castle County, Delaware |
| Jury trial waiver | Yes |
| Governing law | DE |
| Litigation count | 1 |
View Item 3 litigation summary
OH Endeavors Corporation v. Door Renew International, LLC — former franchisee filed suit under repurchase note; default judgment $151,525 entered Sept 2024; settlement reached May 2025. Additional disclosed matters involve affiliate entities (Spray Foam Genie, Fetch! Pet Care) not Door Renew directly.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 56 hrs
- Training location
- Livonia, MI or designated location
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- DR Proprietary CRM Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: DR Proprietary CRM Software
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Door Renew · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Door Renew franchise?
The total investment to open a Door Renew franchise ranges from $144K – $208K, with an initial franchise fee of $59K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Door Renew franchise owners earn?
Door Renew does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Door Renew FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Door Renew FDD and qualifies whose outlets they describe.
What is Door Renew's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Door Renew (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Door Renew franchise locations are there?
As of their most recent FDD filing, Door Renew has 18 total units in the United States, including 16 franchised units and 2 company-owned units. 6 new units were opened in the latest reporting year.
Is Door Renew a good franchise to buy?
FranchiseVerdict rates Door Renew as a D-grade franchise with a verdict score of 33 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.