Door Renew Franchise Cost, Revenue & Review 2026
- Investment
- $144K – $208K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Door Renew is a restoration franchise that refinishes and restores wood and fiberglass doors for homes and businesses. Franchisees run local operations, managing pickup, refinishing, and customer accounts.
FranchiseVerdict summary · 2026
A Door Renew franchise requires a total initial investment of $144K – $208K, including a $59K franchise fee and an ongoing 7.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: F (Weakest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored4 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $144K – $208K
- 56th pct Cleaning & Ma…
- Avg gross sales
- N/A
- Incl. company outletsProjection
- Royalty
- 7.0%
- 38th pct Cleaning & Ma…
- Units
- 18
- 28th pct Cleaning & Ma…
- SBA charge-off
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $144K – $208K including a $59K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 reports per job invoice rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict F (Weakest tier), verdict score 24/100 (higher is better).
- GROWTHNegative: net -4 franchised outlets in the latest year (6 opened, 10 closed); 2 signed but not yet open (Item 20).
- DATAItem 19 reports per job invoice rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Door Renew International, LLC
- Parent company
- Phoenix Franchise Brands, LLC
- Predecessor
- American Franchise Group, LLC
- Prior franchisor entity
- CEO title
- CEO of Home Services, Phoenix Franchise Brands
- Kevin Longe
- Incorporated in
- DE
- HQ
- 19500 Victor Parkway, Livonia, MI 48152
- Auditor
- Mattina, Kent & Gibbons, P.C.
- Audited financials
- Franchisor revenue
- $977K
- vs $701K prior year
Same owner · FDD Item 1
2 other brands on this site name Phoenix Franchise Brands, LLC as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Kevin Longe
- Headquarters
- MI
- Founded
- 2021
- FDD year
- 2025
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost is about typical for a cleaning & maintenance franchise (near the category median).
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $59K | $59K |
| Working capital (3–6 mo) | $10K | $15K |
| Equipment, build-out, other | $75K | $134K |
| Total initial investment | $144K | $208K |
Source: Door Renew 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $144K – $208K
- Middle of category vs category
- Liquid capital req'd
- $10K – $15K
- Top 40% of category vs category
- Franchise fee
- $59K – $59K
- Bottom third — review vs category
- Royalty
- 7.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $595 |
| Training fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Inventory (initial) | $12K – $14K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Door Renew is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Door Renew unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Includes company-owned outlets
Reported per transaction, not per outlet
- Item 19 type
- per job invoice
- Sample size
- 13 outlets
- vs category median 32 · small
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Cleaning & Maintenance median).
Disclosure
Item 19 reports per job invoice rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System contracting at -11.1% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How Door Renew Compares
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 6
- Last reporting year
- Closed
- 10
- Non-renewed
- 2
- Term expired, not renewed (per Item 20)
- Turnover rate
- 55.6%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Net growth (3-yr)
- -11.1%
- Net unit change over 3 years
- 3-yr CAGR
- -11.1%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Not renewed
- 2
- Reacquired
- 2
- Franchisor bought back
- Signed, not yet open
- 2
- 0.11 per open outlet · Item 20 Table 5
- Projected new
- 6
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
Where the owners are · Item 20 owner list
26 current owners across 1 state.
- NY 26
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
OH Endeavors Corporation v. Door Renew International, LLC — former franchisee filed suit under repurchase note; default judgment $151,525 entered Sept 2024; settlement reached May 2025. Additional disclosed matters involve affiliate entities (Spray Foam Genie, Fetch! Pet Care) not Door Renew directly.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Mattina, Kent & Gibbons, P.C.
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Auditor's report includes a going concern paragraph: conditions raise substantial doubt about Door Renew International, LLC's ability to continue as a going concern for one year after April 22, 2025. FY2024 net loss of $1,070,500 and total members' deficit of $3,230,315.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 24 / 100 verdict
- 01MINORSystem declining 20% YoY with only 18 units remaining — suggests fundamental business model or support issues
- 02MINORDefault judgment against franchisor for franchise repurchase obligation — indicates legal/financial instability and past franchisee disputes
- 03HIGHMultiple litigations involving sister companies (Fetch! Pet Care, Spray Foam Genie) for contract breaches and misrepresentations — pattern of legal conflicts and potential shared operational/compliance issues
- 04MEDHigh royalty floor ($524/week Year 4+ = ~$27,248 annually) on undisclosed average revenues creates profitability risk
- 05MINORHeavy upfront investment ($144K–$208K) with minimal transparency on unit economics
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 400,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | New Castle County, Delaware |
| Jury trial waiver | Yes |
| Governing law | DE |
| Litigation count | 1 |
View Item 3 litigation summary
OH Endeavors Corporation v. Door Renew International, LLC — former franchisee filed suit under repurchase note; default judgment $151,525 entered Sept 2024; settlement reached May 2025. Additional disclosed matters involve affiliate entities (Spray Foam Genie, Fetch! Pet Care) not Door Renew directly.
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 56 hrs
- Training location
- Livonia, MI or designated location
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- DR Proprietary CRM Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: DR Proprietary CRM Software
Item 20 · call current owners
Franchisee Contacts
26 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Door Renew franchise?
The total investment to open a Door Renew franchise ranges from $144K – $208K, with an initial franchise fee of $59K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Door Renew franchise owners earn?
Item 19 of the Door Renew FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Door Renew?
Door Renew is franchised by Door Renew International, LLC. Its parent company is Phoenix Franchise Brands, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Door Renew FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Door Renew FDD and qualifies whose outlets they describe.
What is Door Renew's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Door Renew (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Door Renew franchise locations are there?
As of their most recent FDD filing, Door Renew has 18 total units in the United States, including 16 franchised units and 2 company-owned units. 6 new units were opened in the latest reporting year.
Is Door Renew a good franchise to buy?
FranchiseVerdict rates Door Renew as a F-grade franchise with a verdict score of 24 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.