FranchiseVerdict
Door Renew logo
FV-00781·CAUTIONExcellent86

Door Renew

Cleaning - Commercial & JanitorialFranchising since 2014Website
Investment
$144K – $208K
72nd pct Commercial & …
Avg revenue
65th pct Commercial & …
Royalty
Units
18
31st pct Commercial & …
SBA default

Bottom line

  • Total investment $144K – $208K including a $59K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • 13 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Door Renew International, LLC
Parent company
Phoenix Franchise Brands, LLC
Incorporated in
Delaware
HQ
19500 Victor Parkway, Livonia, MI 48152
Auditor
DA Advisory Group PLLC
Audited financials
Franchisor revenue
$701K
vs $977K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Door Renew unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $144K–$208K
Working capital
$
FDD reports $10K–$15K

Unlevered ROIC · per unit

48%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$189K
Payback
25 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Door Renew franchisees provide door refinishing, repair, and renewal services to residential and commercial customers. Day-to-day operations involve estimating jobs, managing technicians or performing refinishing work themselves, scheduling appointments, and handling customer service and billing.

CEO
Gregory A. Longe
Founded
2014
FDD year
2025
States available
12

Item 7 · what it costs

The Vitals

Total investment
$144K – $208K
All-in to open one unit
Liquid capital
$10K – $15K
Cash you must have on hand
Franchise fee
$59K
Royalty
The greater of: 7% of weekly Gross Revenues or the minimu…
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
18
Opened
6
Last reporting year
Closed
8
Turnover rate
44.4%
Company-owned
2
Corporate units in the system
% franchised
89%
vs corporate-owned
Net growth (yr3)
-20.0%
Net unit change last year
3-yr CAGR
-11.1%
Compounded over last 3 years
2023
16-4
Franchised units
2024
20
Franchised units
2025
18
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Door Renew presents high risk due to a collapsing franchise system (20% unit decline), litigation history involving default judgments and sister-company breaches, zero financial transparency, and questionable franchisor financial viability.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINORSystem declining 20% YoY with only 18 units remaining — suggests fundamental business model or support issues
  2. 02MINORNo Item 19 financial performance disclosure — impossible to validate revenue/profit claims or ROI expectations
  3. 03MINORDefault judgment against franchisor for franchise repurchase obligation — indicates legal/financial instability and past franchisee disputes
  4. 04HIGHMultiple litigations involving sister companies (Fetch! Pet Care, Spray Foam Genie) for contract breaches and misrepresentations — pattern of legal conflicts and potential shared operational/compliance issues
  5. 05HIGHGoing Concern flag = FALSE — franchisor may lack financial stability to support franchisee network
  6. 06MEDHigh royalty floor ($524/week Year 4+ = ~$27,248 annually) on undisclosed average revenues creates profitability risk
  7. 07MINORHeavy upfront investment ($144K–$208K) with minimal transparency on unit economics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
13
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Michigan

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
56 hrs
POS system
DR Proprietary CRM Software
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

49 numbers

Locked
(651) 296-••••
MN
(860) 240-••••
CT
(585) 410-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Door Renew · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above