Door RenewFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Door Renew franchise requires a total initial investment of $144K – $208K, including a $59K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: C. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $144K – $208K
- 57th pct Cleaning & Ma…
- Avg gross sales
- N/A
- 56th pct Cleaning & Ma…
- Royalty
- N/A
- Units
- 18
- 29th pct Cleaning & Ma…
- SBA default
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 18 to 16 over 3 years. Investigate why operators are leaving.
13 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $144K – $208K including a $59K franchise fee.
- Item 19 discloses "Average invoice per job" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict C (Average) with a risk score of 68/100.
- 13 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Door Renew International, LLC
- Parent company
- Phoenix Franchise Brands, LLC
- Incorporated in
- DE
- HQ
- 19500 Victor Parkway, Livonia, MI 48152
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $701K
- vs $977K prior year
Overview
About
Door Renew franchisees provide door refinishing, repair, and renewal services to residential and commercial customers. Day-to-day operations involve estimating jobs, managing technicians or performing refinishing work themselves, scheduling appointments, and handling customer service and billing.
- CEO
- Gregory A. Longe
- Headquarters
- MI
- Founded
- 2014
- FDD year
- 2025
- States available
- 12
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $59K | $59K |
| Working capital (3–6 mo) | $10K | $15K |
| Equipment, build-out, other | $75K | $134K |
| Total initial investment | $144K | $208K |
Source: Door Renew 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $144K – $208K
- Near category avg vs category
- Liquid capital req'd
- $10K – $15K
- Better than avg vs category
- Franchise fee
- $59K – $59K
- Near category avg vs category
- Royalty
- The greater of: 7% of weekly Gross Revenues or the minimu…
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $595 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
This brand's FDD disclosed "Average invoice per job" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Cleaning & Maintenance averages
How Door Renew Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 6
- Last reporting year
- Closed
- 8
- Turnover rate
- 44.4%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 89%
- vs corporate-owned
- Net growth (yr3)
- -20.0%
- Net unit change last year
- 3-yr CAGR
- -11.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 3
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Door Renew presents high risk due to a collapsing franchise system (20% unit decline), litigation history involving default judgments and sister-company breaches, zero financial transparency, and questionable franchisor financial viability.
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 68 / 100 rating
- 01MINORSystem declining 20% YoY with only 18 units remaining — suggests fundamental business model or support issues
- 02MINORNo Item 19 financial performance disclosure — impossible to validate revenue/profit claims or ROI expectations
- 03MINORDefault judgment against franchisor for franchise repurchase obligation — indicates legal/financial instability and past franchisee disputes
- 04HIGHMultiple litigations involving sister companies (Fetch! Pet Care, Spray Foam Genie) for contract breaches and misrepresentations — pattern of legal conflicts and potential shared operational/compliance issues
- 05HIGHGoing Concern flag = FALSE — franchisor may lack financial stability to support franchisee network
- 06MEDHigh royalty floor ($524/week Year 4+ = ~$27,248 annually) on undisclosed average revenues creates profitability risk
- 07MINORHeavy upfront investment ($144K–$208K) with minimal transparency on unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Population |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 13 |
Items 10, 11
Training & Operations
- Classroom training
- 40 hrs
- On-the-job training
- 56 hrs
- POS system
- DR Proprietary CRM Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: DR Proprietary CRM Software
Item 20 · call current owners
Franchisee Contacts
49 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Door Renew · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Door Renew franchise?
The total investment to open a Door Renew franchise ranges from $144K – $208K, with an initial franchise fee of $59K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Door Renew franchise owners earn?
Door Renew does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Door Renew's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Door Renew (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Door Renew franchise locations are there?
As of their most recent FDD filing, Door Renew has 18 total units in the United States, including 18 franchised units and 2 company-owned units. 6 new units were opened in the latest reporting year.
Is Door Renew a good franchise to buy?
FranchiseVerdict rates Door Renew as a C-grade franchise with a risk score of 68 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.