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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Delta Hotels by Marriott logoBAbove average
Delta Hotels by Marriott
Lodging
2025 FDD
Remove
The Unbound Collection by Hyatt® logoAStrongest tier
The Unbound Collection by Hyatt®
Lodging
2026 FDD
Remove
Vitals
FDD filing
FDD issued Mar 31, 2025
2026 FDD
Investment range
$72.4M – $118.6M
$70.4M – $125.2M
Liquid capital
$1.1M – $2.4M
$650K – $1.3M
Franchise fee
$100K
$100K
Royalty rate
5.0%
7.0%
Ad fund rate
1.5%
Not extracted
Performance
Avg gross sales
No Item 19 representation
Partial, no system average
Median gross sales
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
46 / 100
71 / 100
SBA charge-off rate
2.3% (n=72)
Not SBA-matched
SBA loans on record
72
N/A
Scale
Total units
92
18
Net change (latest yr)
0
0
Signed, not yet open
14 (0.15 per open outlet)
Not extracted
Turnover rate
6.0%
5.6%
Contract
Initial term (years)
20
20
Renewal term (years)
Not extracted
10
Initial training (hrs)
84
190
Contacts
Franchisee phones
72
19

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