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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Deli Delicious logoDBelow average
Deli Delicious
Quick-Service Restaurants
2025 FDD
Remove
East of Chicago Pizza logoBAbove average
East of Chicago Pizza
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued Apr 25, 2025
Investment range
$227K – $474K
$218K – $483K
Liquid capital
$21K – $42K
$20K – $30K
Franchise fee
$25K
$20K
Royalty rate
6.0%
5.0%
Ad fund rate
2.5%
3.0%
Performance
Avg gross sales
$549K
$672K
Median gross sales
$551K
$682K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
BAbove average
Verdict score
31 / 100
56 / 100
SBA charge-off rate
18.8% (n=21)
18.5% (n=70)
SBA loans on record
21
70
Scale
Total units
42
68
Net change (latest yr)
-2
+3
Signed, not yet open
0 (0.00 per open outlet)
2 (0.03 per open outlet)
Turnover rate
29.5%
1.6%
Contract
Initial term (years)
15
10
Renewal term (years)
15
10
Initial training (hrs)
133
59
Contacts
Franchisee phones
33
66

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