FranchiseVerdict
East of Chicago Pizza logo
FV-00824·STRONGExcellent95

East of Chicago Pizza

Food & Beverage - PizzaFranchising since 2010Website
Investment
$218K – $701K
39th pct Pizza
Avg revenue
$675K
5th pct Pizza
Royalty
5.0%
22nd pct Pizza
Units
66
64th pct Pizza
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $218K – $701K including a $20K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $675K/year (median $686K).
  • Rated STRONG with a risk score of 46/100. SBA loan default rate of 0.0% across 74 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
East of Chicago Pizza, LLC
Incorporated in
Ohio
HQ
121 West High Street, 12th Floor, Lima, OH 45801
Auditor
Reese CPA LLC
Audited financials
Franchisor revenue
$4.6M
vs $4.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one East of Chicago Pizza unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $674,729
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $218K–$701K
Working capital
$
FDD reports $20K–$35K

Unlevered ROIC · per unit

14%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$67K
EBITDA margin
10.0%
Total invested
$487K
Payback
87 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 East of Chicago Pizza units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$405K

on $2.0M purchase

Total debt

$1.6M

SBA $1.0M + senior + seller note

Overview

About

Franchisees operate pizza restaurants offering dine-in, carryout, and delivery service, managing food inventory, kitchen staff, and customer service in their protected territory. Day-to-day operations include food preparation, point-of-sale management, staffing, and local marketing within territorial boundaries.

CEO
Anthony Collins
Founded
2010
FDD year
2025
States available
6

Item 7 · what it costs

The Vitals

Total investment
$218K – $701K
All-in to open one unit
Liquid capital
$20K – $35K
Cash you must have on hand
Franchise fee
$20K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$675K
Per unit, per year
Median gross sales
$686K
Item 19 type
Average and Median Annual Sales
Sample size
63 units
vs category median 40
Range (low → high)
$176K$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank5th
vs Food & Beverage - Pizza peers
Investment cost rank39th
Lower investment ranks lower (better)
Royalty rate rank22th
Lower royalty = lower percentile (better)
Unit count rank64th
vs Food & Beverage - Pizza peers
Risk score rank8th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
66
Opened
2
Last reporting year
Closed
1
Turnover rate
1.5%
Company-owned
2
Corporate units in the system
% franchised
97%
vs corporate-owned
Net growth (yr3)
+1.6%
Net unit change last year
3-yr CAGR
+6.7%
Compounded over last 3 years
2023
64+1
Franchised units
2024
63
Franchised units
2025
60
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
74
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

46
Risk · 0-100
STRONG46 / 100

Stagnant growth, undisclosed profitability, recent competitive litigation, and vague financial metrics create meaningful execution risk for new franchisees.

Score breakdown · what drove the 46 / 100 rating

  1. 01MINORMinimal system growth (1.6% YoY) with only 66 units suggests market saturation or brand weakness
  2. 02MINORNo Item 19 (average net income) disclosure limits ability to assess true profitability despite $674K avg revenue
  3. 03HIGHRecent litigation (2022-2023) involving former franchisee operating competitive business raises IP protection and enforcement concerns
  4. 04MINORWide investment range ($217.5K–$701.2K) suggests inconsistent buildout costs or undefined support structure
  5. 05MINOR5% royalty on adjusted gross revenues creates ambiguity about what deductions are permitted before royalty calculation

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Ohio

Item 11

Training & Operations

Classroom training
19 hrs
On-the-job training
40 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

80 numbers

Locked
(828) 785-••••
Dignesh Trivedi
FL
(651) 539-••••
MN
(330) 567-••••
OH

One-time purchase · CSV download · Validation questions included

FDD download

East of Chicago Pizza · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above