FranchiseVerdict
Deli Delicious logo
FV-00732·STRONGExcellent91

Deli Delicious

Food & Beverage - Full ServiceFranchising since 2008Website
Investment
$123K – $474K
8th pct Full Service
Avg revenue
$549K
5th pct Full Service
Royalty
6.0%
54th pct Full Service
Units
42
69th pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $123K – $474K including a $30K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $549K/year (median $551K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 27 loans (below the industry average).
  • System contracting at -6.7% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Deli Delicious Franchising, Inc.
Incorporated in
California
HQ
2495 West Shaw Ave., Fresno, California 93711
Auditor
Muhammad Zubairy, CPA PC
Audited financials
Franchisor revenue
$1.9M
vs $2.0M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Deli Delicious unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $548,705
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $123K–$474K
Working capital
$
FDD reports $8K–$42K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$80K
EBITDA margin
14.5%
Total invested
$323K
Payback
49 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Deli Delicious units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$823K

on $4.1M purchase

Total debt

$3.3M

SBA $2.1M + senior + seller note

Overview

About

Franchisees operate quick-service deli restaurants, typically preparing and serving sandwiches, salads, and prepared foods to walk-in and potentially catering customers. Day-to-day responsibilities include food preparation, inventory management, staffing, customer service, and point-of-sale operations within a protected territory.

CEO
Hesam Hobab
Founded
2008
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$123K – $474K
All-in to open one unit
Liquid capital
$8K – $42K
Cash you must have on hand
Franchise fee
$30K
Royalty
6.0%
Gross Revenues · typical 6–8%
Ad fund
2.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$549K
Per unit, per year
Median gross sales
$551K
Item 19 type
Average Unit Volume
Sample size
42 units
vs category median 15 · large
Range (low → high)
$298K$891K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank5th
vs Food & Beverage - Full Service peers
Investment cost rank8th
Lower investment ranks lower (better)
Royalty rate rank54th
Lower royalty = lower percentile (better)
Unit count rank69th
vs Food & Beverage - Full Service peers
Risk score rank18th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
42
Opened
0
Last reporting year
Closed
2
Turnover rate
4.8%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
20.0%
Net growth (yr3)
-4.5%
Net unit change last year
3-yr CAGR
-6.7%
Compounded over last 3 years
2023
42-2
Franchised units
2024
44
Franchised units
2025
45
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
27
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Deli Delicious presents meaningful investment risk due to shrinking unit base, undisclosed profitability data, recent litigation, and franchisor financial concerns despite moderate average unit volumes.

Score breakdown · what drove the 52 / 100 rating

  1. 01MINORUnit count declining 4.5% YoY indicates system contraction and potential franchisee dissatisfaction
  2. 02MEDNet income not disclosed in Item 19 prevents accurate ROI assessment despite $548,705 average revenue
  3. 03HIGHTwo litigation cases (one settled for $60,000) suggest operational or compliance issues within the system
  4. 04MEDHigh investment range ($122,800–$474,350) with 6% royalty creates significant financial burden relative to undisclosed profitability
  5. 05HIGHGoing Concern status is False, indicating potential financial instability of franchisor

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
2
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Required
Governing law
California

Item 11

Training & Operations

Classroom training
43 hrs
On-the-job training
90 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

36 numbers

Locked
(559) 222-••••
Fresno,
CA
(559) 264-••••
CA
(559) 444-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Deli Delicious · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above