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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageDECORATING DEN INTERIORS Retail 2025 FDD Remove |  BAbove averageFlower Tent Retail 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 10, 2025 | FDD issued May 15, 2025 |
Investment range | $53K – $73K | $48K – $82K |
Liquid capital | $5K – $11K | $500 – $3K |
Franchise fee | $40K | $30K |
Royalty rate | 9.0% | 6.0% |
Ad fund rate | 4.0% | 2.0% |
| Performance | ||
Avg gross sales | No Item 19 representation | $99K |
Median gross sales | Not disclosed | $96K |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | $15K |
Earnings metric | Not classified | EBITA [sic - the filing omits the D] |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 66 / 100 | 58 / 100 |
SBA charge-off rate | Under 10 loans (1) | Not SBA-matched |
SBA loans on record | 1 | N/A |
| Scale | ||
Total units | 211 | 41 |
Net change (latest yr) | -11 | -2 |
Signed, not yet open | Not extracted | 0 (0.00 per open outlet) |
Turnover rate | 11.1% | 7.3% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 5 |
Initial training (hrs) | 82 | 25 |
| Contacts | ||
Franchisee phones | 20 | 26 |
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