Skip to main content
FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

These brands report different earnings metrics (Gross Revenue, EBITDA, P&L Bottom Line). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Crunch logoAStrongest tier
Crunch
Health & Fitness
 Remove
Gold’s Gym logoCAverage
Gold’s Gym
Health & Fitness
 Remove
PLANET FITNESS logoAStrongest tier
PLANET FITNESS
Health & Fitness
 Remove
Vitals
Investment range
$2.1M – $5.4M
$2.4M – $5.2M
$1.5M – $5.2M
Liquid capital
$25K – $200K
$40K – $100K
$68K – $469K
Franchise fee
$35K
$40K
$20K
Royalty rate
5.0%
N/A
7.0%
Ad fund rate
2.0%
2.0%
2.0%
Performance
Avg gross sales
N/A
$1.8M
N/A
Median gross sales
N/A
$1.8M
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Gross Revenue
EBITDA
P&L Bottom Line
Risk
Rating
AStrongest tier
CAverage
AStrongest tier
Verdict score
89 / 100
46 / 100
75 / 100
SBA charge-off rate
0.0%
15.5%
0.0%
SBA loans on record
15
169
173
Scale
Total units
486
182
2,568
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
3.3%
6.3%
0.0%
Contract
Initial term (years)
10
10
12
Renewal term (years)
10
10
12
Initial training (hrs)
235
32
94
Contacts
Franchisee phones
402
11
2,590

Need franchisee contacts for these brands?

Save with a contact bundle →