Gold’s Gym Franchise Cost, Revenue & Review 2026
- Investment
- $2.4M – $5.2M
- Disclosed sales
- $1.8M
- gross sales, not profit
- SBA charge-off
- 15.5%
- on 169 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Gold's Gym is a full-service gym franchise offering cardio and weight equipment, group classes, and personal training. Franchisees operate large health clubs built on memberships, training, and pro-shop sales.
FranchiseVerdict summary · 2026
A Gold’s Gym franchise requires a total initial investment of $2.4M – $5.2M, including a $40K franchise fee and an ongoing 5.0% royalty[2]. Per the 2026 FDD, average unit revenue was $1.8M[2]. SBA 7(a) loans show a 15.5% charge-off rate across 169 loans[1]. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 8 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $2.4M – $5.2M
- 99th pct Health & Fitn…
- Avg gross sales
- $1.8M
- 34th pct Health & Fitn…
- Royalty
- 5.0%
- 2nd pct Health & Fitn…
- Units
- 182
- 88th pct Health & Fitn…
- SBA charge-off
- 15.5%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Health & Fitness · color = vs category peers
Green = favorable by >10% vs Health & Fitness median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $2.4M – $5.2M including a $40K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $1.8M/year (median $1.8M).
- RISKVerdict C (Average), verdict score 43/100 (higher is better). SBA loan charge-off rate of 15.5% across 169 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -27 franchised outlets in the latest year (4 opened, 31 closed); 19 signed but not yet open (Item 20).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Gold's Gym Franchise LLC
- Parent company
- RSG Group USA Inc.
- FDD Item 1, page 8 of the 2026 FDD
- Ultimate parent
- RSG Group GmbH
- FDD Item 1, page 8 of the 2026 FDD
- Predecessor
- Gold's Gym Franchising LLC
- Prior franchisor entity
- CEO title
- Co-Chief Executive Officer
- Danny Waggoner / Bradford Reynolds (Co-CEOs)
- Incorporated in
- Delaware
- HQ
- 5420 Lyndon B. Johnson Freeway, Suite 300, Dallas, Texas 75240
- Auditor
- Rödl Langford de Kock LLP
- Audited financials
- Franchisor revenue
- $25.0M
- vs $12.3M prior year
Overview
About
- CEO
- Danny Waggoner / Bradford Reynolds (Co-CEOs)
- Headquarters
- Texas
- FDD year
- 2026
- States available
- 21
Can you afford it, and what does the money buy?
Entry cost runs 858% above the typical health & fitness franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $40K | $100K |
| Equipment, build-out, other | $2.3M | $5.0M |
| Total initial investment | $2.4M | $5.2M |
Source: Gold’s Gym 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $2.4M – $5.2M
- Bottom third — review vs category
- Liquid capital req'd
- $40K – $100K
- Bottom third — review vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 5.0%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% |
| Training fee | $500 |
| Transfer fee | $3K |
| Renewal fee | $20K |
| Inventory (initial) | $7K – $40K |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales run 277% above the health & fitness norm.
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Gold’s Gym until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$3.8M
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Gold’s Gym unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
- Avg gross sales
- $1.8M
- Per unit, per year
- Median gross sales
- $1.8M
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- historical gross revenue by quartile
- Sample size
- 126 outlets
- vs category median 11 · large
- Range (low → high)
- $357K→$6.3MCited, not corroborated — printed on page 60 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $866K→$3.0M
- Bottom 25% → top 25%
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2023
- Transparency
- 8 / 10
- vs category median 4 / 10 · above
Compared against 173 Health & Fitness brands
Revenue is only 0.5x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $1.8M/year in gross sales. Revenue-to-investment ratio: 0.5x.
Fee burden
Total ongoing fee load of 7.0% — below the Health & Fitness median of 9.0%.
Disclosure
Transparency score 8/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System contracting at -16.5% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Health & Fitness medians
How Gold’s Gym Compares
Category median of published Health & Fitness brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 182
- Opened
- 4
- Last reporting year
- Closed
- 31
- Terminated
- 5
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 17.0%
- Company-owned
- 50
- Corporate units in the system
- % franchised
- 73%
- vs corporate-owned
- Net growth (3-yr)
- -16.5%
- Net unit change over 3 years
- 3-yr CAGR
- -16.5%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 5
- Not renewed
- 1
- Transferred
- 2
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 19
- 0.10 per open outlet · Item 20 Table 5
- Projected new
- 9
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 8 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Michigan
- Wisconsin
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
0 current owners across 0 states; 11 former (terminated, transferred or not renewed) listed separately.
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 169
- Loan volume
- $114.5M
- Median loan
- $400K
- 50th percentile
- Charge-off rate
- 15.5%
- on 169 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 84.5%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 83
- Defaults
- 25
- Typical loan rate
- 6.1%
- avg rate to borrowers
- vs industry
- N/A
- NAICS 7139
- Jobs supported
- 5,243
- 4.6 per loan
- Lender concentration
- 5%
- top lender's share
Borrower mix: 14% went to startups / new businesses, 86% to established operators
Vintage analysis
Gold’s Gym charge-off rate by loan vintage
Top lenders financing Gold’s Gym franchisees
Showing 3 of 83 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Gold’s Gym from SBA 7(a) FOIA data.
- Principal loss rate
- 8.7%
- Avg SBA guarantee
- 74%
- Avg interest rate
- 6.08%
- Avg chargeoff amount
- $397K
- Lender concentration
- 5.3%
- Job velocity
- 4.6 per $100K
- Jobs supported
- 5,243
Top SBA lendersTop lender holds 5% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | 9 | N/A | N/A | |
| 2 | 9 | N/A | N/A | |
| 3 | 9 | N/A | N/A | |
| 4 | 9 | N/A | N/A | |
| 5 | 8 | N/A | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| CACalifornia | 24 | 5 | 21.7% |
| TXTexas | 17 | 1 | 5.9% |
| FLFlorida | 16 | 4 | 25.0% |
| PAPennsylvania | 15 | 2 | 13.3% |
| NYNew York | 10 | 0 | 0.0% |
| GAGeorgia | 9 | 3 | 37.5% |
| NJNew Jersey | 9 | 1 | 14.3% |
| MAMassachusetts | 6 | 0 | 0.0% |
| TNTennessee | 6 | 1 | 16.7% |
| ILIllinois | 5 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
SBA loans here charge off near the 16.0% national average.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Gold's Gym presents CAUTION-level risk: high capex requirements, unvalidated income claims, unclear unit economics, and opaque system growth metrics in a declining membership-gym sector.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed under Item 3.
Bankruptcy (Item 4)
Subject: the company or an affiliate. Disclosed (Item 4 covers the last 10 years)
Predecessor (Gold's Gym Franchising LLC) and certain parents/affiliates filed voluntary Chapter 11 petition on May 4, 2020 in N.D. Texas (In re GGI Holdings, LLC, case no. 20-31318). Assets sold via court-approved auction to Immediate Parent, closing August 24, 2020; Chapter 11 plan confirmed August 26, 2020.
Audited financials (Item 21)
Yes · Rödl Langford de Kock LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 43 / 100 verdict
- 01MED210 units with unknown growth trajectory — no disclosure of unit growth/decline rate raises questions about system momentum
- 02MINORRoyalty structure floor of $2,000/month ($24K annually) is aggressive even if facility underperforms; creates cash flow pressure
- 03MINORMature/saturated market (fitness) with rising competition from low-cost digital alternatives (Peloton, Apple Fitness, boutique studios)
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 3 mi |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Dallas, Texas (within 50 miles of franchisor's principal business address) |
| Jury trial waiver | Yes |
| Governing law | TX |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed under Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 20 hrs
- On-the-job training
- 12 hrs
- Training location
- Dallas, Texas (company headquarters); may also offer virtually
- Ongoing training
- Required
- Time to open
- 9 mo
- From signing to launch
- Site selection
- franchisor_approval_required
- Franchisor financing
- Not offered
- Item 10
- POS system
- Gym Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Gym Management System
Item 20 · call current owners
Franchisee Contacts
11 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Gold’s Gym franchise?
The total investment to open a Gold’s Gym franchise ranges from $2.4M – $5.2M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Gold’s Gym franchise owners earn?
According to Item 19 of the Gold’s Gym FDD, the average gross sales per unit is $1.8M. The median is $1.8M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Gold’s Gym?
Gold’s Gym is franchised by Gold's Gym Franchise LLC. Its parent company is RSG Group USA Inc.. The ultimate parent named in the FDD is RSG Group GmbH. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Gold’s Gym FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Gold’s Gym FDD and qualifies whose outlets they describe.
What is Gold’s Gym's franchise failure rate?
Based on SBA 7(a) loan data, Gold’s Gym has a charge-off rate of 15.5% across 169 loans, meaning 15.5% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Gold’s Gym franchise locations are there?
As of their most recent FDD filing, Gold’s Gym has 182 total units in the United States, including 132 franchised units and 50 company-owned units. 4 new units were opened in the latest reporting year.
Is Gold’s Gym a good franchise to buy?
FranchiseVerdict rates Gold’s Gym as a C-grade franchise with a verdict score of 43 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.