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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Crave Cookies logoBAbove average
Crave Cookies
Quick-Service Restaurants
2025 FDD
Remove
Pita Pit logoFWeakest tier
Pita Pit
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
FDD issued May 7, 2025
Investment range
$328K – $705K
$353K – $685K
Liquid capital
$15K – $30K
$26K – $38K
Franchise fee
$40K
$20K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
Partial, no system averageOutlets $519K-$1.3M
$397K
Median gross sales
Not extracted
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
BAbove average
FWeakest tier
Verdict score
56 / 100
24 / 100
SBA charge-off rate
Limited · 13 loans
23.5% (n=83)
SBA loans on record
13
83
Scale
Total units
37
58
Net change (latest yr)
+14
-18
Signed, not yet open
84 (2.27 per open outlet)
0 (0.00 per open outlet)
Turnover rate
2.7%
31.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
73
76
Contacts
Franchisee phones
24
55

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