Crave Cookies Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Crave Cookies is a quick-service franchise selling oversized gourmet cookies in rotating weekly flavors. Franchisees run the shops, managing baking, staffing, and takeout, pickup, and delivery.
FranchiseVerdict summary · 2026
A Crave Cookies franchise requires a total initial investment of $328K – $705K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $328K – $705K
- 54th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- 6.0%
- 46th pct Service Resta…
- Units
- 37
- 60th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $328K – $705K including a $40K franchise fee, 6.0% ongoing royalty.
- RETURNSDuring 2024, the Company had total revenues of $2,413,050 of which $1,277,704 are considered deferred until the company fulfills its obligations. Detailed audited balance sheet and income statement tables in Exhibit F are image-based and not extractable from text.
- RISKVerdict B (Above average), verdict score 56/100 (higher is better).
- GROWTHSystem growing at 337.5% CAGR over 3 years with 37 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Crave Cookies Franchising, LLC
- Ultimate parent
- None
- CEO title
- Chief Operations Officer
- Becky English
- CEO experience
- 1 yr
- Years in role or industry
- Incorporated in
- UT
- HQ
- 2949 Oak Park Lane, Holladay, UT 84117
- Auditor
- Mellor & Associates, PLLC
- Audited financials
- Franchisor revenue
- $2.4M
- vs $1.3M prior year
Overview
About
- CEO
- Becky English
- Headquarters
- UT
- Founded
- 2019
- FDD year
- 2025
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 22% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $15K | $30K |
| Equipment, build-out, other | $273K | $635K |
| Total initial investment | $328K | $705K |
Source: Crave Cookies 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $328K – $705K
- Middle of category vs category
- Liquid capital req'd
- $15K – $30K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Middle of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $250 |
| Training fee | $250 |
| Transfer fee | $10K |
| Inventory (initial) | $5K – $10K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Crave Cookies did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Crave Cookies unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
19%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
During 2024, the Company had total revenues of $2,413,050 of which $1,277,704 are considered deferred until the company fulfills its obligations. Detailed audited balance sheet and income statement tables in Exhibit F are image-based and not extractable from text.
- Item 19 type
- gross sales range
- Sample size
- 6
- vs category median 20 · small
- Range (low → high)
- $519K→$1.3M
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2025
- The FDD edition these figures were read from
- Transparency
- 0 / 10
- vs category median 4 / 10 · below
Compared against 782 Quick-Service Restaurants brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Quick-Service Restaurants average).
Disclosure
Item 19 reports gross sales range rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 337.5% CAGR over 3 years across 37 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Crave Cookies Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 15
- Last reporting year
- Closed
- 5
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 5.7%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 95%
- vs corporate-owned
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 37
- Closed (3yr)
- 2
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 8
- Reacquired (3yr)
- 0
- Franchisor bought back
- Transfer rate
- 16.2%
- Owners selling to other franchisees
- Ceased ops
- 2.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 13
- Loan volume
- $4.5M
- Median loan
- $308K
- 50th percentile
- Charge-off rate
- N/A
- no resolved loans yet — rate needs a terminal outcome
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 12
- Defaults
- 1
- Typical loan rate
- 10.4%
- avg rate to borrowers
- Franchised industry avg
- 10.0%
- n=806 loans
- Jobs supported
- 168
- 4.0 per loan
- Lender concentration
- 17%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Franchise vs independent — in retail bakeries, franchised businesses charge off at 10.0% vs 17.6% for independents — franchising is associated with 43% lower SBA default risk in this category.
Top lenders financing Crave Cookies franchisees
Showing 3 of 12 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Crave Cookies's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage, rapidly expanding cookie concept with aggressive growth, opaque unit economics, active litigation, and no financial performance data to validate ROI against substantial capital requirements.
Litigation (Item 3)
1 pending (Crave Cookies LLC v. D&G Ownership Group, arbitration, Feb 2025, settlement negotiations); 1 prior (Crave Cookies LLC v. Boman Cookies, arbitration, found in favor of Crave); 1 prior (Crumbl LLC v. Crave Cookies, D. Utah 2022, dismissed by stipulated motion)
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Mellor & Associates, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 56 / 100 verdict
- 01MEDNo Item 19 financial disclosures (Avg Revenue and Net Income not disclosed) prevents ROI validation and comparability across units
- 02MINORPending arbitration with D&G Ownership Group suggests current franchisee disputes; outcome and nature of claims unknown
- 03MED67% YoY unit growth appears strong but absolute unit count of 37 indicates early-stage system with limited operational track record and higher failure risk
- 04MEDHigh initial investment range ($327k–$704k) with undisclosed profitability creates misalignment between capital required and potential returns
- 05HIGHTwo litigation cases (one pending, one won by franchisor) indicate franchisee-franchisor relationship friction despite small unit base
- 06MINOR6% royalty on unreported gross sales lacks benchmarking; unclear if sustainable given unknown unit economics
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 5 mi |
| Territory population | 87,500 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Arbitration location | Utah |
| Jury trial waiver | Yes |
| Governing law | UT |
| Litigation count | 3 |
View Item 3 litigation summary
1 pending (Crave Cookies LLC v. D&G Ownership Group, arbitration, Feb 2025, settlement negotiations); 1 prior (Crave Cookies LLC v. Boman Cookies, arbitration, found in favor of Crave); 1 prior (Crumbl LLC v. Crave Cookies, D. Utah 2022, dismissed by stipulated motion)
Items 10, 11
Training & Operations
- Classroom training
- 31 hrs
- On-the-job training
- 42 hrs
- Training location
- Holladay, UT or franchisee location or virtual
- Ongoing training
- Optional
- Time to open
- 4 mo
- From signing to launch
- Site selection
- Franchisee selects, franchisor approves
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square POS
Item 20 · call current owners
Franchisee Contacts
24 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Crave Cookies · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Crave Cookies franchise?
The total investment to open a Crave Cookies franchise ranges from $328K – $705K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Crave Cookies franchise owners earn?
Crave Cookies does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Crave Cookies FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Crave Cookies FDD and qualifies whose outlets they describe.
What is Crave Cookies's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Crave Cookies (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Crave Cookies franchise locations are there?
As of their most recent FDD filing, Crave Cookies has 37 total units in the United States, including 35 franchised units and 2 company-owned units. 15 new units were opened in the latest reporting year.
Is Crave Cookies a good franchise to buy?
FranchiseVerdict rates Crave Cookies as a B-grade franchise with a verdict score of 56 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Crave Cookies, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.