Crave CookiesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Crave Cookies franchise requires a total initial investment of $328K – $705K, including a $40K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $935K[2]. SBA 7(a) loans show a 50.0% charge-off rate across 13 loans[1]. Verdict grade: D. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $328K – $705K
- 63rd pct Service Resta…
- Avg gross sales
- $935K
- 32nd pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 37
- 58th pct Service Resta…
- SBA default
- 50.0%
- system-wide median varies by category
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
50.0% of SBA loans charged off across 13 loans, above the 16% franchise average.
Franchised units fell from 35 to 8 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $328K – $705K including a $40K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $935K/year.
- Verdict D (Below Average) with a risk score of 75/100. SBA loan charge-off rate of 50.0% across 13 loans (well above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 337.5% CAGR over 3 years with 37 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Crave Cookies Franchising, LLC
- Ultimate parent
- None
- CEO title
- Not disclosed in Items 1-2
- Becky English
- CEO experience
- 1 yr
- Years in role or industry
- Incorporated in
- UT
- HQ
- 2949 Oak Park Lane, Holladay, UT 84117
- Auditor
- Mellor & Associates, PLLC
- Audited financials
- Franchisor revenue
- $2.4M
- vs $1.3M prior year
Overview
About
Crave Cookies franchisees operate branded retail cookie shops, handling daily production, customer service, inventory management, and sales. Day-to-day responsibilities include baking fresh cookies, managing staffing, POS operations, and local marketing to drive foot traffic and repeat business in a protected territory.
- CEO
- Becky English
- Headquarters
- UT
- Founded
- 2021
- FDD year
- 2025
- States available
- 16
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $15K | $30K |
| Equipment, build-out, other | $273K | $635K |
| Total initial investment | $328K | $705K |
Source: Crave Cookies 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$131K
14.0% margin
Unlevered ROIC
24%
EBITDA / total invested capital
Payback
4.1 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $328K – $705K
- Near category avg vs category
- Liquid capital req'd
- $15K – $30K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Near category avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Training fee | $250 |
| Transfer fee | $10K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $935K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Subset of Units
- Sample size
- 6 units
- vs category median 28 · small
- Range (low → high)
- $615K→$1.3M
- Cohort dispersion (min → max)
- Quartile band
- $615K→$1.3M
- Bottom 25% → top 25%
- Transparency
- 0 / 5
- vs category median 4 / 5 · below
Compared against 453 Quick-Service Restaurants brands
vs Quick-Service Restaurants averages
How Crave Cookies Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 15
- Last reporting year
- Closed
- 5
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 13.5%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 95%
- vs corporate-owned
- Net growth (yr3)
- +66.7%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 6
- Transfer rate
- 16.2%
- Owners selling to other franchisees
- Ceased ops
- 2.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 13
- Loan volume
- $4.5M
- Median loan
- $308K
- 50th percentile
- Charge-off rate
- 50.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 50.0%
- 5-yr charge-off
- 50.0%
- Loans approved 2021+
- Active lenders
- 12
- Defaults
- 1
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Crave Cookies's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 6 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
A 50.0% charge-off rate means roughly 1 in 2 franchisees failed to repay their SBA loan. Investigate what changed.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage, rapidly expanding cookie concept with aggressive growth, opaque unit economics, active litigation, and no financial performance data to validate ROI against substantial capital requirements.
Litigation (Item 3)
Crave Cookies, LLC has three disclosed litigation matters: one pending arbitration against former franchisee D&G Ownership Group, LLC (Case 01-25-0001-1780, filed Feb 28, 2025) in settlement negotiations; one concluded arbitration against former franchisee Boman Cookies, LLC (Case 01-23-0004-3130) decided in favor of Crave; and one dismissed federal lawsuit by competitor Crumbl LLC v. Crave Cookies, LLC (No. 2:22-cv-00319-DAO, D. Utah) with stipulated motion to dismiss granted.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Mellor & Associates, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 75 / 100 rating
- 01MEDNo Item 19 financial disclosures (Avg Revenue and Net Income not disclosed) prevents ROI validation and comparability across units
- 02MINORPending arbitration with D&G Ownership Group suggests current franchisee disputes; outcome and nature of claims unknown
- 03MED67% YoY unit growth appears strong but absolute unit count of 37 indicates early-stage system with limited operational track record and higher failure risk
- 04MEDHigh initial investment range ($327k–$704k) with undisclosed profitability creates misalignment between capital required and potential returns
- 05HIGHTwo litigation cases (one pending, one won by franchisor) indicate franchisee-franchisor relationship friction despite small unit base
- 06MINOR6% royalty on unreported gross sales lacks benchmarking; unclear if sustainable given unknown unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 5 mi |
| Territory population | 75,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Utah |
| Litigation count | 3 |
View Item 3 litigation summary
Crave Cookies, LLC has three disclosed litigation matters: one pending arbitration against former franchisee D&G Ownership Group, LLC (Case 01-25-0001-1780, filed Feb 28, 2025) in settlement negotiations; one concluded arbitration against former franchisee Boman Cookies, LLC (Case 01-23-0004-3130) decided in favor of Crave; and one dismissed federal lawsuit by competitor Crumbl LLC v. Crave Cookies, LLC (No. 2:22-cv-00319-DAO, D. Utah) with stipulated motion to dismiss granted.
Items 10, 11
Training & Operations
- Classroom training
- 31 hrs
- On-the-job training
- 42 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Time to open
- 5 mo
- From signing to launch
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
38 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Crave Cookies · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Crave Cookies franchise?
The total investment to open a Crave Cookies franchise ranges from $328K – $705K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Crave Cookies franchise owners earn?
According to Item 19 of the Crave Cookies FDD, the average gross sales per unit is $935K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Crave Cookies's franchise failure rate?
Based on SBA 7(a) loan data, Crave Cookies has a charge-off rate of 50.0% across 13 loans, meaning 50.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Crave Cookies franchise locations are there?
As of their most recent FDD filing, Crave Cookies has 37 total units in the United States, including 35 franchised units and 2 company-owned units. 15 new units were opened in the latest reporting year.
Is Crave Cookies a good franchise to buy?
FranchiseVerdict rates Crave Cookies as a D-grade franchise with a risk score of 75 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.