Bottom line
- Total investment $328K – $705K including a $40K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
- System growing at 337.5% CAGR over 3 years with 37 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Crave Cookies unit return on the cash you put in?
Unlevered ROIC · per unit
14%
Below typical band (30–60%)
Overview
About
Crave Cookies franchisees operate branded retail cookie shops, handling daily production, customer service, inventory management, and sales. Day-to-day responsibilities include baking fresh cookies, managing staffing, POS operations, and local marketing to drive foot traffic and repeat business in a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage, rapidly expanding cookie concept with aggressive growth, opaque unit economics, active litigation, and no financial performance data to validate ROI against substantial capital requirements.
Score breakdown · what drove the 51 / 100 rating
- 01MEDNo Item 19 financial disclosures (Avg Revenue and Net Income not disclosed) prevents ROI validation and comparability across units
- 02MINORPending arbitration with D&G Ownership Group suggests current franchisee disputes; outcome and nature of claims unknown
- 03MED67% YoY unit growth appears strong but absolute unit count of 37 indicates early-stage system with limited operational track record and higher failure risk
- 04MEDHigh initial investment range ($327k–$704k) with undisclosed profitability creates misalignment between capital required and potential returns
- 05HIGHTwo litigation cases (one pending, one won by franchisor) indicate franchisee-franchisor relationship friction despite small unit base
- 06MINOR6% royalty on unreported gross sales lacks benchmarking; unclear if sustainable given unknown unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
38 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Crave Cookies · FDD (2025) PDF