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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Crave Cookies logoBAbove average
Crave Cookies
Quick-Service Restaurants
2025 FDD
Remove
Jeremiah’s Italian Ice logoCAverage
Jeremiah’s Italian Ice
Quick-Service Restaurants
2025 FDD
Remove
Vitals
FDD filing
2025 FDD
2025 FDD
Investment range
$328K – $705K
$295K – $744K
Liquid capital
$15K – $30K
$50K – $100K
Franchise fee
$40K
$30K
Royalty rate
6.0%
6.0%
Ad fund rate
2.0%
2.0%
Performance
Avg gross sales
Partial, no system averageOutlets $519K-$1.3M
$469KIncl. company outletsNet sales
Median gross sales
Not extracted
$436KIncl. company outlets
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
$171K
Earnings metric
Not classified
Net (after imputed royalties and marketing fees)
Risk
Rating
BAbove average
CAverage
Verdict score
56 / 100
43 / 100
SBA charge-off rate
Limited · 13 loans
Limited · 94 loans
SBA loans on record
13
94
Scale
Total units
37
163
Net change (latest yr)
+14
+27
Signed, not yet open
84 (2.27 per open outlet)
144 (0.88 per open outlet)
Turnover rate
2.7%
3.7%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
73
154
Contacts
Franchisee phones
24
250

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