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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Net Income, assumed annual). Financial figures may not be directly comparable.

Focus by buyer type

Brand
Cookie Plug logoBAbove average
Cookie Plug
Quick-Service Restaurants
Remove
Jayasri Sweets logoCAverage
Jayasri Sweets
Quick-Service Restaurants
Remove
Vitals
Investment range
$174K – $568K
$243K – $497K
Liquid capital
$25K – $58K
$20K – $40K
Franchise fee
$40K
$30K
Royalty rate
7.0%
5.0%
Ad fund rate
2.0%
1.0%
Performance
Avg gross sales
$303K
$1.0MCompany-owned only1 outlet
Median gross sales
$299K
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Net Income
assumed annual
Risk
Rating
BAbove average
CAverage
Verdict score
55 / 100
41 / 100
SBA charge-off rate
N/A
N/A
SBA loans on record
N/A
N/A
Scale
Total units
31
1
Net change (latest yr)
N/A
N/A
Turnover rate
53.6%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
41
40
Contacts
Franchisee phones
31
1

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Read the Cookie Plug vs Jayasri Sweets editorial comparison →

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