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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageCookie Plug Quick-Service Restaurants 2025 FDD Remove |  CAverageHechalou Tea Quick-Service Restaurants 2025 FDD Remove |  BAbove averageRush Bowls Quick-Service Restaurants 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Jun 20, 2025 | FDD issued Mar 27, 2025 | FDD issued Apr 22, 2025 |
Investment range | $174K – $568K | $268K – $474K | $196K – $548K |
Liquid capital | $25K – $58K | $20K – $50K | $15K – $25K |
Franchise fee | $40K | $42K | $39K |
Royalty rate | 7.0% | 5.0% | 6.0% |
Ad fund rate | 2.0% | 0.0% | 2.0% |
| Performance | |||
Avg gross sales | $303K | No Item 19 representation | No Item 19 representation |
Median gross sales | $299K | Not disclosed | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed | Not disclosed |
Earnings metric | Net Income | Not classified | Not classified |
| Risk | |||
Rating | BAbove average | CAverage | BAbove average |
Verdict score | 53 / 100 | 39 / 100 | 69 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched | Limited · 38 loans |
SBA loans on record | N/A | N/A | 38 |
| Scale | |||
Total units | 31 | 1 | 53 |
Net change (latest yr) | +10 | +1 | 0 |
Signed, not yet open | 6 (0.19 per open outlet) | 2 (2.00 per open outlet) | 12 (0.23 per open outlet) |
Turnover rate | 48.4% | 0.0% | 20.8% |
| Contract | |||
Initial term (years) | 10 | 5 | 10 |
Renewal term (years) | 10 | 5 | 5 |
Initial training (hrs) | 41 | 198 | 92 |
| Contacts | |||
Franchisee phones | 31 | 1 | 37 |
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