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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
CONCRETE CRAFT logoDBelow average
CONCRETE CRAFT
Home Services
 Remove
WOW Windowboxes logoBAbove average
WOW Windowboxes
Home Services
 Remove
AIRE SERV logoCAverage
AIRE SERV
Home Services
 Remove
Vitals
Investment range
$156K – $233K
$138K – $253K
$114K – $272K
Liquid capital
$30K – $50K
$10K – $35K
$15K – $45K
Franchise fee
$20K
$60K
$45K
Royalty rate
7.0%
N/A
5.0%
Ad fund rate
1.0%
2.0%
2.0%
Performance
Avg gross sales
$394KOutlet subset
$4.5MCompany-owned only1 outlet
$1.6M
Median gross sales
$321KOutlet subset
$4.5MCompany-owned only1 outlet
$945K
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Total Gross Revenue
Not classified
Risk
Rating
DBelow average
BAbove average
CAverage
Verdict score
33 / 100
48 / 100
40 / 100
SBA charge-off rate
36.4%
N/A
30.0%
SBA loans on record
49
1
111
Scale
Total units
77
1
229
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
20.8%
0.0%
10.5%
Contract
Initial term (years)
10
10
10
Renewal term (years)
5
10
10
Initial training (hrs)
93
40
133
Contacts
Franchisee phones
37
0
174

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