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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Coastal Angler Magazine logoAStrongest tier
Coastal Angler Magazine
Business Services
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DISCOVERY MAP logoAStrongest tier
DISCOVERY MAP
Business Services
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Hunting Lease Network logoDBelow average
Hunting Lease Network
Business Services
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Vitals
Investment range
$29K – $35K
$29K – $36K
$25K – $43K
Liquid capital
$3K – $6K
$0 – $2K
$3K – $7K
Franchise fee
$25K
$25K
$15K
Royalty rate
8.0%
10.0%
5.0%
Ad fund rate
2.0%
1.0%
5.0%
Performance
Avg gross sales
N/A
$58K
N/A
Median gross sales
N/A
$53K
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
DBelow average
Verdict score
64 / 100
68 / 100
36 / 100
SBA charge-off rate
N/A
N/A
N/A
SBA loans on record
N/A
N/A
N/A
Scale
Total units
34
116
12
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
9.1%
5.2%
45.5%
Contract
Initial term (years)
10
10
5
Renewal term (years)
10
5
5
Initial training (hrs)
16
17
10
Contacts
Franchisee phones
33
78
42

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