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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageClosets By Design Home Services 2025 FDD Remove |  BAbove averageCrawl Space Ninja Home Services 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 21, 2025 | FDD issued Apr 25, 2025 |
Investment range | $154K – $511K | $211K – $457K |
Liquid capital | $25K – $75K | $40K – $60K |
Franchise fee | $20K | $59K |
Royalty rate | 7.2% | 7.0% |
Ad fund rate | 2.3% | 1.0% |
| Performance | ||
Avg gross sales | $9.9MPer franchisee, not per outlet | $1.1MPer franchisee, not per outlet |
Median gross sales | $7.2MPer franchisee, not per outlet | $1.1MPer franchisee, not per outlet |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | P&L Bottom Line |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 56 / 100 | 64 / 100 |
SBA charge-off rate | 17.1% (n=45) | Under 10 loans (5) |
SBA loans on record | 45 | 5 |
| Scale | ||
Total units | 85 | 18 |
Net change (latest yr) | +3 | -2 |
Signed, not yet open | 1 (0.01 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 0.0% | 11.1% |
| Contract | ||
Initial term (years) | 5 | 5 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 120 | 182 |
| Contacts | ||
Franchisee phones | 62 | 10 |
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