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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageClear Pest Pros Home Services 2026 FDD Remove |  CAverageGotcha Covered Home Services 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Mar 30, 2026 | FDD issued Apr 8, 2026 |
Investment range | $99K – $192K | $123K – $167K |
Liquid capital | $15K – $20K | $20K – $35K |
Franchise fee | $35K | $70K |
Royalty rate | 7.0% | Flat fee |
Ad fund rate | 2.0% | Not extracted |
| Performance | ||
Avg gross sales | Partial, no system average | $590K |
Median gross sales | Not extracted | $395K |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | P&L Bottom Line | Not classified |
| Risk | ||
Rating | BAbove average | CAverage |
Verdict score | 53 / 100 | 40 / 100 |
SBA charge-off rate | Not SBA-matched | 31.8% (n=55) |
SBA loans on record | N/A | 55 |
| Scale | ||
Total units | 7 | 172 |
Net change (latest yr) | +5 | +3 |
Signed, not yet open | 5 (0.71 per open outlet) | 3 (0.02 per open outlet) |
Turnover rate | 0.0% | 12.2% |
| Contract | ||
Initial term (years) | 5 | 10 |
Renewal term (years) | 5 | 10 |
Initial training (hrs) | 90 | 100 |
| Contacts | ||
Franchisee phones | 11 | 150 |
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