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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Circle K logoBAbove average
Circle K
Retail
2024 FDD
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Midwest Shooting Center logoBAbove average
Midwest Shooting Center
Retail
2024 FDD
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PANDORA logoBAbove average
PANDORA
Retail
2024 FDD
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Do it Best logoBAbove average
Do it Best
Retail
2025 FDD
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Vitals
FDD filing
FDD issued Jul 11, 2024
FDD issued May 7, 2024
FDD issued Apr 29, 2024
FDD issued Oct 24, 2025
Investment range
$1.5M – $2.7M
$1.8M – $3.6M
$961K – $1.8M
$853K – $1.6M
Liquid capital
$10K – $20K
$150K – $300K
$25K – $50K
$72K – $168K
Franchise fee
$25K
$40K
Not extracted
$9K
Royalty rate
3.0%
4.0%
Not extracted
Flat fee
Ad fund rate
0.3%
1.0%
3.0%
Not extracted
Performance
Avg gross sales
$1.4M
No Item 19 representation
No Item 19 representation
No Item 19 representation
Median gross sales
$1.3M
Not disclosed
Not disclosed
Not disclosed
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not disclosed
Not disclosed
Not disclosed
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
BAbove average
BAbove average
BAbove average
BAbove average
Verdict score
60 / 100
49 / 100
48 / 100
66 / 100
SBA charge-off rate
6.7% (n=80)
Under 10 loans (2)
Under 10 loans (9)
17.4% (n=95)
SBA loans on record
80
2
9
95
Scale
Total units
6,063
7
447
4,053
Net change (latest yr)
-53
0
-48
+134
Signed, not yet open
Not extracted
0 (0.00 per open outlet)
Not extracted
Not extracted
Turnover rate
1.2%
0.0%
10.7%
4.0%
Contract
Initial term (years)
10
10
5
Not extracted
Renewal term (years)
10
10
3
Not extracted
Initial training (hrs)
56
237
28
21
Contacts
Franchisee phones
458
16
2
439

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