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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
These brands report different earnings metrics (Average Unit Volume, P&L Bottom Line). Financial figures may not be directly comparable.
Focus by buyer type
| Brand |  CAverageChicken Salad Chick Quick-Service Restaurants Remove |  BAbove averageMagnolia Bakery Quick-Service Restaurants Remove |
|---|---|---|
| Vitals | ||
Investment range | $777K – $995K | $594K – $1.2M |
Liquid capital | $20K – $30K | $53K – $123K |
Franchise fee | $50K | $49K |
Royalty rate | 5.0% | 6.0% |
Ad fund rate | 2.0% | 2.0% |
| Performance | ||
Avg gross sales | $1.5M | N/A |
Median gross sales | $1.5M | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Average Unit Volume | P&L Bottom Line |
| Risk | ||
Rating | CAverage | BAbove average |
Verdict score | 40 / 100 | 55 / 100 |
SBA charge-off rate | 38.5% | N/A |
SBA loans on record | 58 | N/A |
| Scale | ||
Total units | 288 | 11 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 1.9% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 80 | 338 |
| Contacts | ||
Franchisee phones | 278 | 14 |
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