FranchiseVerdict
Chicken Salad Chick logo
FV-00514·STRONGExcellent95

Chicken Salad Chick

Formerly known as Simply Southern Restaurant Group

Food & Beverage - Full ServiceFranchising since 2012Website
Investment
$777K – $1.0M
82nd pct Full Service
Avg revenue
$1.5M
31st pct Full Service
Royalty
5.0%
15th pct Full Service
Units
288
91st pct Full Service
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $777K – $1.0M including a $50K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $1.5M/year (median $1.5M). Estimated payback in 4.8 years.
  • Rated STRONG with a risk score of 22/100. SBA loan default rate of 0.0% across 96 loans (below the industry average).
  • System growing at 2960% CAGR over 3 years with 288 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Simply Southern Restaurant Group, LLC
Parent company
BA CSC Holdings, LLC
Incorporated in
Georgia
HQ
2839 Paces Ferry Road SE, Ste. 500, Atlanta, Georgia 30339
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$13.5M
vs $15.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Chicken Salad Chick unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,483,045
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $777K–$1.0M
Working capital
$
FDD reports $20K–$30K

Unlevered ROIC · per unit

25%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$237K
EBITDA margin
16.0%
Total invested
$938K
Payback
47 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Chicken Salad Chick units return on equity?

Edit assumptions

Equity IRR · 5-yr

37.1%

4.85× MOIC

Year-1 DSCR

2.23×

EBITDA ÷ debt service

Equity required

$4.3M

on $13.3M purchase

Total debt

$9.0M

SBA $5.0M + senior + seller note

SBA 7(a) request ($6.7M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Franchisees operate fast-casual chicken salad restaurants featuring a limited, customizable menu focused on fresh chicken salad bowls, sandwiches, and salads. Day-to-day operations include food preparation, inventory management, customer service, marketing to their protected territory, and staff management in a 1,500–2,500 sq ft footprint.

CEO
Scott Deviney
Founded
2012
FDD year
2025
States available
20

Item 7 · what it costs

The Vitals

Total investment
$777K – $1.0M
All-in to open one unit
Liquid capital
$20K – $30K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical
Payback period
4.8 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$1.5M
Per unit, per year
Median gross sales
$1.5M
Item 19 type
Average Gross Sales and partial income statement
Sample size
177 units
vs category median 15 · large
Range (low → high)
$605K$2.7M
Cohort dispersion
Transparency
10 / 5
vs category median 4 / 5 · above
Revenue rank31th
vs Food & Beverage - Full Service peers
Investment cost rank82th
Lower investment ranks lower (better)
Royalty rate rank15th
Lower royalty = lower percentile (better)
Unit count rank91th
vs Food & Beverage - Full Service peers
Risk score rank0th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
288
Opened
29
Last reporting year
Closed
2
Turnover rate
0.7%
Company-owned
82
Corporate units in the system
% franchised
72%
vs corporate-owned
Net growth (yr3)
+14.4%
Net unit change last year
3-yr CAGR
+29.6%
Compounded over last 3 years
2023
206+33
Franchised units
2024
180
Franchised units
2025
159
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
96
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

22
Risk · 0-100
STRONG22 / 100

Chicken Salad Chick presents moderate risk: strong unit growth and no litigation are positives, but absence of Item 19 financial disclosure and tight margin structure warrant thorough franchisee validation before committing $777K+.

Score breakdown · what drove the 22 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representation) disclosed — cannot independently verify the $188,381 average net income claim
  2. 02MINORRoyalty floor of $600/month ($7,200 annually) means low-volume locations pay 8.6%+ effective rate, creating unprofitable unit risk
  3. 03MINORMinimum initial investment of $777,000 is substantial with only 12.7% average net margin ($188k on $1.48M revenue)

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
1.5 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
30 hrs
POS system
NCR Silver Pro POS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(501) 621-••••
AR
(318) 545-••••
LA
(334) 770-••••
AL

One-time purchase · CSV download · Validation questions included

FDD download

Chicken Salad Chick · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above