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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand	BAbove average CENTURY 21® Real Estate Remove	K DBelow average KeyGlee Real Estate Remove	AStrongest tier Red Barn Homebuyers Real Estate Remove
Vitals
Investment range	$36K – $286K	$67K – $257K	$59K – $258K
Liquid capital	$15K – $40K	$20K – $165K	$15K – $30K
Franchise fee	$25K	$45K	$35K
Royalty rate	6.0%	N/A	3.0%
Ad fund rate	0.5%	1.0%	10.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	assumed annual	Not classified
Risk
Rating	BAbove average	DBelow average	AStrongest tier
Verdict score	48 / 100	29 / 100	68 / 100
SBA charge-off rate	11.8%	N/A	N/A
SBA loans on record	207	N/A	N/A
Scale
Total units	1,685	64	89
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	24.3%	96.5%	0.0%
Contract
Initial term (years)	10	10	5
Renewal term (years)	N/A	5	5
Initial training (hrs)	20	89	103
Contacts
Franchisee phones	1,616	85	105

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