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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageCentral Bark Pet Services 2026 FDD Remove |  AStrongest tierDogtopia Pet Services 2026 FDD Remove |  BAbove averageWag N Wash Pet Services 2026 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Jun 3, 2026 | FDD issued Apr 8, 2026 | FDD issued Apr 20, 2026 |
Investment range | $620K – $1.4M | $664K – $1.5M | $520K – $1.4M |
Liquid capital | $40K – $150K | $30K – $60K | $100K – $200K |
Franchise fee | $55K | $50K | $50K |
Royalty rate | 6.0% | 7.0% | 2.0% |
Ad fund rate | 2.0% | 2.0% | 3.5% |
| Performance | |||
Avg gross sales | $903K | $928K | $1.2MOutlet subset |
Median gross sales | $812K | $915K | $1.1MOutlet subset |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted |
Earnings metric | Average Gross Sales | Average Gross Sales | Not classified |
| Risk | |||
Rating | BAbove average | AStrongest tier | BAbove average |
Verdict score | 66 / 100 | 70 / 100 | 55 / 100 |
SBA charge-off rate | Limited · 55 loans | 5.2% (n=175) | Under 10 loans (5) |
SBA loans on record | 55 | 175 | 5 |
| Scale | |||
Total units | 44 | 266 | 26 |
Net change (latest yr) | +4 | +5 | -9 |
Signed, not yet open | Not extracted | Not extracted | Not extracted |
Turnover rate | 4.5% | 1.5% | 8.7% |
| Contract | |||
Initial term (years) | 10 | 10 | 10 |
Renewal term (years) | 10 | 10 | 5 |
Initial training (hrs) | 117 | 181 | 80 |
| Contacts | |||
Franchisee phones | 58 | 210 | 21 |
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