FranchiseVerdict
Central Bark logo
FV-00485·STRONGExcellent95

Central Bark

Formerly known as Big V Feeds

OtherFranchising since 2022Website
Investment
$569K – $1.4M
86th pct Other
Avg revenue
$826K
28th pct Other
Royalty
6.0%
17th pct Other
Units
41
61st pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $569K – $1.4M including a $55K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $826K/year (median $770K). Estimated payback in 7.9 years.
  • Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 83 loans (below the industry average).
  • System growing at 17.1% CAGR over 3 years with 41 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Barkley Ventures Franchising, LLC
Parent company
NSF Bark, LLC
Incorporated in
Delaware
HQ
3699 N. Dixie Hwy, Oakland Park, Florida 33334
Auditor
Bean Accounting & Tax, PLLC
Audited financials
Franchisor revenue
$2.6M
vs $2.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Central Bark unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $825,930
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $569K–$1.4M
Working capital
$
FDD reports $30K–$120K

Unlevered ROIC · per unit

12%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$124K
EBITDA margin
15.0%
Total invested
$1.1M
Payback
102 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Central Bark units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.3M

on $6.6M purchase

Total debt

$5.3M

SBA $3.3M + senior + seller note

Overview

About

Central Bark franchisees operate pet daycare and boarding facilities, providing supervised socialization, play, training, and overnight lodging for dogs. Daily operations include animal care staff management, facility maintenance, client scheduling, and pet health/safety protocols. Revenue comes from daycare services, boarding, training classes, and ancillary pet products.

CEO
Robert Wilson Crawford, III
Founded
2022
FDD year
2025
States available
13

Item 7 · what it costs

The Vitals

Total investment
$569K – $1.4M
All-in to open one unit
Liquid capital
$30K – $120K
Cash you must have on hand
Franchise fee
$55K
Royalty
6.0%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical
Payback period
7.9 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$826K
Per unit, per year
Median gross sales
$770K
Item 19 type
Gross Sales and EBITDA
Sample size
33 units
vs category median 20
Range (low → high)
$217K$1.8M
Cohort dispersion
Transparency
10 / 5
vs category median 3 / 5 · above
Revenue rank28th
vs Other peers
Investment cost rank86th
Lower investment ranks lower (better)
Royalty rate rank17th
Lower royalty = lower percentile (better)
Unit count rank61th
vs Other peers
Risk score rank6th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
41
Opened
5
Last reporting year
Closed
1
Turnover rate
2.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+7.9%
Net unit change last year
3-yr CAGR
+17.1%
Compounded over last 3 years
2023
41+3
Franchised units
2024
38
Franchised units
2025
35
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
83
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

44
Risk · 0-100
STRONG44 / 100

Moderate-to-cautious investment with undisclosed financial performance data, slow unit growth, high capital requirements relative to modest returns, and ambiguous franchisor financial status.

Score breakdown · what drove the 44 / 100 rating

  1. 01MEDNo Item 19 (Financial Performance Representations) disclosed — cannot verify if $825,930 avg revenue is achievable or representative
  2. 02MINORSlow unit growth of 7.9% YoY suggests market saturation or franchisee satisfaction concerns in a pet services sector with strong demand
  3. 03MINORHigh initial investment range ($569K-$1.39M) paired with modest average net income ($124,384 = 15% net margin) creates 4.6-year payback window
  4. 04HIGHGoing Concern flag is FALSE — unusual disclosure that raises questions about franchisor financial stability or recent restructuring
  5. 05MINOR6% royalty on $825,930 avg revenue = $49,556/year to franchisor, yet many successful pet franchises operate at lower royalty rates

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Household count
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Florida

Item 11

Training & Operations

Classroom training
49 hrs
On-the-job training
44 hrs
POS system
Moego
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

49 numbers

Locked
(414) 421-••••
WI
(828) 214-••••
NC
(806) 437-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

Central Bark · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above