Wag N Wash Franchise Cost, Revenue & Review 2026
- Investment
- $520K – $1.4M
- Disclosed sales
- $1.2M
- gross sales, not profit
- SBA charge-off
- Under 10 loans (5)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Wag N Wash is a pet franchise offering self-serve dog wash bays, full-service grooming, and natural pet food and supplies. Franchisees run the stores, managing grooming staff, wash bays, and retail.
FranchiseVerdict summary · 2026
A Wag N Wash franchise requires a total initial investment of $520K – $1.4M, including a $50K franchise fee and an ongoing 2.0% royalty[2]. Per the 2026 FDD, average unit revenue was $1.2M[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $520K – $1.4M
- 75th pct Pet Services
- Avg gross sales
- $1.2M
- Outlet subset31st pct Pet Services
- Royalty
- 2.0%
- 0th pct Pet Services
- Units
- 26
- 57th pct Pet Services
- SBA charge-off
- N/A
Quick verdict · Pet Services · color = vs category peers
Green = favorable by >10% vs Pet Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $520K – $1.4M including a $50K franchise fee, 2.0% ongoing royalty.
- RETURNSAverage unit revenue of $1.2M/year (median $1.1M) (reported for a subset of outlets rather than the whole system).
- RISKVerdict B (Above average), verdict score 55/100 (higher is better).
- GROWTHNegative: net -9 franchised outlets in the latest year (5 opened, 0 closed) (Item 20).
- FLAGBankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- WNW Franchise Operations SPV, LLC
- Parent company
- PSP Group, LLC / Pet Supplies Plus, LLC
- FDD Item 1, page 11 of the 2026 FDD
- Ultimate parent
- Fusion Parent LLC
- FDD Item 1, page 11 of the 2026 FDD
- Predecessor
- WNW Franchising, LLC (predecessor); Healthy Pet Partners, LLC (original)
- Prior franchisor entity
- CEO title
- Chief Executive Officer and President
- Chris Rowland
- Incorporated in
- Delaware
- HQ
- 17410 College Parkway, Livonia, MI 48152-2369
- Auditor
- Deloitte & Touche LLP
- Audited financials
Affiliated brands
- PSP Franchising
- PSP Group
- WNW Store Operations SPV
- PSP Distribution Operations SPV
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Chris Rowland
- Headquarters
- MI
- Founded
- 2006
- FDD year
- 2026
- States available
- 12
Can you afford it, and what does the money buy?
Entry cost runs 187% above the typical pet services franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Inventory | $100K | $150K | |
| Equipment | $187K | $265K | |
| POS Equipment Installation | $3K | $3K | |
| Full Store Preprinted Shelf Labels for Productnot refundable | $270 | $300 | |
| Training | $4K | $8K | |
| Advertising Grand Opening | $20K | $20K | |
| Insurance | $2K | $7K | |
| Leasehold Improvements | $25K | $587K | |
| Prepaid Rent / Security Deposit | $0 | $17K | |
| Legal & Accounting | $4K | $10K | |
| Pre-Opening Labor | $10K | $25K | |
| Set Up Feenot refundable | $15K | $15K | |
| Additional Funds - Initial Period (6 Months) | $100K | $200K | |
| Total initial investment | $521K | $1.4M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $520K – $1.4M
- Bottom third — review vs category
- Liquid capital req'd
- $100K – $200K
- Bottom third — review vs category
- Franchise fee
- $50K – $50K
- Middle of category vs category
- Royalty
- 2.0%
- Tiered by sales volume · typical 6–8%
- Ad fund
- 3.5%
- typical 3–5%
- Total fee load
- 5.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 2.0% of gross sales |
| Marketing / ad fund | 3.5% of gross sales |
| Technology fee | $800 |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Inventory (initial) | $100K – $150K |
| Total fee load | 5.5% of rev |
A 5.5% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
What do units actually make?
Average unit sales run 101% above the pet services norm.
Reported for a subset of outlets rather than the whole system
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Wag N Wash until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$1.1M
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Wag N Wash unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
- Avg gross sales
- $1.2M
- Per unit, per year
- Median gross sales
- $1.1M
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 11 outlets
- vs category median 12
- Range (low → high)
- $745K→$2.4MCited, not corroborated — printed on page 65 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 7 / 10
- vs category median 4 / 10 · above
Compared against 69 Pet Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $1.2M/year in gross sales. Revenue-to-investment ratio: 1.3x. Reported for a subset of outlets rather than the whole system.
Fee burden
Total ongoing fee load of 5.5% — below the Pet Services median of 8.0%.
Disclosure
Transparency score 7/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 64.3% CAGR over 3 years across 26 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Pet Services medians
How Wag N Wash Compares
Category median of published Pet Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 26
- Opened
- 5
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 8.7%
- Company-owned
- 12
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
- Net growth (3-yr)
- +64.3%
- Net unit change over 3 years
- 3-yr CAGR
- +64.3%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Ceased ops
- 40.0%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- New York
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
6 current owners across 5 states.
- IL 2
- CO 1
- NJ 1
- SC 1
- TX 1
Counts only, from the list the franchisor prints in Item 20; 15 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $2.0M
- Median loan
- $452K
- 50th percentile
- Charge-off rate
- Under 10 loans (5)
- Insufficient SBA coverage: 5 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (5)
- 5-yr charge-off
- Under 10 loans (5)
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Ultimate parent Franchise Group, Inc. (with WNW Franchising) filed Chapter 11 in Nov 2024, though it emerged under new ownership (Fusion Parent) with a plan effective June 2025, plus financial distress is flagged and two non-compete suits are pending. Recent (not old) bankruptcy raises weight, but emergence and +64.3% growth temper it.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Affiliate PSP Franchising, LLC sued a terminated/non-renewed franchisee (SureFed Plus LC) and individuals for operating a competing independent pet store in violation of post-termination non-compete; defendants filed counterclaim seeking declaratory judgment that the non-compete is unenforceable. Matter pending.
Bankruptcy (Item 4)
Subject: the company or an affiliate. Disclosed (Item 4 covers the last 10 years)
Bankruptcy Court for the District of Delaware. On November 3, 2024, the Debtors (as defined in Item 1) filed voluntary petitions (the “Chapter 11 Cases”) for relief under Chapter 11 of Title 11 of the United States Code (the “Bankruptcy Code”) in the United States Bankruptcy Court for the District o
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21 discloses only an audited balance sheet of the franchisor WNW Franchise Operations SPV, LLC as of December 5, 2025 (newly formed Delaware LLC, in business less than three years, so no income statement or prior-year statements provided). The Exhibit E financial statements (page 76) did not extract as text (image/scanned balance sheet), so total assets, total liabilities, member's equity, and the auditor/CPA firm name are not recoverable from the text. Revenue figures were deliberately not populated: the only revenue figure in the FDD ($1,284,991 total revenue, Item 8) belongs to predecessor WNW Franchising, LLC for FY ended Dec 28, 2024, NOT the audited SPV franchisor entity, and mixing entities would violate entity consistency.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
- Can negotiate own supplier terms: No
Score breakdown · what drove the 55 / 100 verdict
- 01MINORRecent Chapter 11 (parent, Nov 2024), emerged June 2025 under new ownership
- 02MINORFinancial distress flagged
- 03HIGH2 pending non-compete litigation matters; small 29-unit system
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 5.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 60,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 5 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 15 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Arbitration location | Oakland County, Michigan (non-binding mediation, then litigation) |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 1 |
View Item 3 litigation summary
Affiliate PSP Franchising, LLC sued a terminated/non-renewed franchisee (SureFed Plus LC) and individuals for operating a competing independent pet store in violation of post-termination non-compete; defendants filed counterclaim seeking declaratory judgment that the non-compete is unenforceable. Matter pending.
Items 10, 11
Training & Operations
- Classroom training
- 8 hrs
- On-the-job training
- 72 hrs
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Microsoft Dynamics AX
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Microsoft Dynamics AX
Item 20 · call current owners
Franchisee Contacts
21 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wag N Wash franchise?
The total investment to open a Wag N Wash franchise ranges from $520K – $1.4M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wag N Wash franchise owners earn?
According to Item 19 of the Wag N Wash FDD, the average gross sales per unit is $1.2M. The median is $1.1M. Important context: Reported for a subset of outlets rather than the whole system. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Wag N Wash?
Wag N Wash is franchised by WNW Franchise Operations SPV, LLC. Its parent company is PSP Group, LLC / Pet Supplies Plus, LLC. The ultimate parent named in the FDD is Fusion Parent LLC. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Wag N Wash FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Wag N Wash FDD and qualifies whose outlets they describe.
What is Wag N Wash's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wag N Wash (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wag N Wash franchise locations are there?
As of their most recent FDD filing, Wag N Wash has 26 total units in the United States, including 14 franchised units and 12 company-owned units. 5 new units were opened in the latest reporting year.
Is Wag N Wash a good franchise to buy?
FranchiseVerdict rates Wag N Wash as a B-grade franchise with a verdict score of 55 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.