FranchiseVerdict
Wag N Wash logo
FV-02915·STRONGExcellent95

Wag N Wash

Personal Services - Pet CareFranchising since 2022Website
Investment
$521K – $1.4M
82nd pct Pet Care
Avg revenue
$1.3M
48th pct Pet Care
Royalty
2.0%
2nd pct Pet Care
Units
29
60th pct Pet Care
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $521K – $1.4M including a $50K franchise fee, 2.0% ongoing royalty.
  • Average unit revenue of $1.3M/year (median $1.4M).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 9 loans (below the industry average).
  • System growing at 64.3% CAGR over 3 years with 29 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
WNW Franchise Operations SPV, LLC
Parent company
Fusion Parent LLC
Incorporated in
Delaware
HQ
17410 College Parkway, Livonia, MI 48152-2369
Auditor
Deloitte & Touche LLP
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Wag N Wash unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $1,301,435
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $521K–$1.4M
Working capital
$
FDD reports $100K–$200K

Unlevered ROIC · per unit

24%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$260K
EBITDA margin
20.0%
Total invested
$1.1M
Payback
50 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Wag N Wash units return on equity?

Edit assumptions

Equity IRR · 5-yr

31.9%

4.00× MOIC

Year-1 DSCR

2.52×

EBITDA ÷ debt service

Equity required

$6.8M

on $16.9M purchase

Total debt

$10.1M

SBA $5.0M + senior + seller note

SBA 7(a) request ($8.5M) exceeds the $5M program cap. Excess capped automatically; backfill via conventional or equity.

Overview

About

Wag N Wash franchisees operate pet grooming and washing facilities, offering services such as self-serve dog wash bays, full-service grooming, and retail pet products. Day-to-day operations include managing staff scheduling, maintaining equipment, handling customer transactions, managing inventory, and ensuring compliance with health and safety standards for animal care.

CEO
Chris Rowland
Founded
2024
FDD year
2026
States available
12

Item 7 · what it costs

The Vitals

Total investment
$521K – $1.4M
All-in to open one unit
Liquid capital
$100K – $200K
Cash you must have on hand
Franchise fee
$50K
Royalty
2.0%
Percentage of monthly Gross Sales · typical 6–8%
Ad fund
$1,000 per month (first 12 mos); 1/3 of (lesser of 3.5% o…
Total fee load
5.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$1.3M
Per unit, per year
Median gross sales
$1.4M
Item 19 type
Average and Median Gross Sales, Margin, Rent and Labor Expenses
Sample size
11 units
vs category median 12
Range (low → high)
$665K$1.8M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank48th
vs Personal Services - Pet Care peers
Investment cost rank82th
Lower investment ranks lower (better)
Royalty rate rank2th
Lower royalty = lower percentile (better)
Unit count rank60th
vs Personal Services - Pet Care peers
Risk score rank20th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
29
Opened
5
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
6
Corporate units in the system
% franchised
79%
vs corporate-owned
Net growth (yr3)
+27.8%
Net unit change last year
3-yr CAGR
+64.3%
Compounded over last 3 years
2024
23+5
Franchised units
2025
18
Franchised units
2026
14
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 12 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 12 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
9
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

Wag N Wash presents moderate-to-high risk due to undisclosed profitability metrics, active non-compete litigation threatening territory protection, and a wide investment range without corresponding income transparency.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — cannot validate ROI claims or profitability benchmarks
  2. 02HIGHActive litigation over non-compete enforcement suggests franchisor may struggle to protect territory exclusivity
  3. 03MINOREscalating royalty structure (2%→3%→4%) compounds pressure on unit economics as margins mature
  4. 04MEDHigh initial investment range ($520K–$1.36M) with no disclosed average net income creates payback uncertainty
  5. 05MINOR27.8% YoY unit growth is positive but modest for a pet services franchise; insufficient data on unit-level churn

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius around Approved Location
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Michigan

Item 11

Training & Operations

Classroom training
8 hrs
On-the-job training
72 hrs
POS system
Microsoft Dynamics AX
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

44 numbers

Locked
(864) 436-••••
VA
(402) 630-••••
VA
(303) 693-••••
VA

One-time purchase · CSV download · Validation questions included

FDD download

Wag N Wash · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above