Wag N WashFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Wag N Wash franchise requires a total initial investment of $521K – $1.4M, including a $50K franchise fee and an ongoing 2.0% royalty[2]. Per the 2026 FDD, average unit revenue was $1.3M[2]. Verdict grade: F. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $521K – $1.4M
- 70th pct Pet Services
- Avg gross sales
- $1.3M
- 49th pct Pet Services
- Royalty
- 2.0%
- 1st pct Pet Services
- Units
- 29
- 51st pct Pet Services
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Pet Services · color = vs category peers
Green = >15% above Pet Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 28% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $521K – $1.4M including a $50K franchise fee, 2.0% ongoing royalty.
- Average unit revenue of $1.3M/year (median $1.4M).
- Verdict F (Bottom Quintile) with a risk score of 88/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- WNW Franchise Operations SPV, LLC
- Parent company
- Fusion Parent LLC
- Predecessor
- is WNW Franchising
- Prior franchisor entity
- Incorporated in
- DE
- HQ
- 17410 College Parkway, Livonia, MI 48152-2369
- Auditor
- Deloitte & Touche LLP
- Audited financials
Affiliated brands
- PSP Franchising
- PSP Group
- WNW Store Operations SPV
- PSP Distribution Operations SPV
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Wag N Wash franchisees operate pet grooming and washing facilities, offering services such as self-serve dog wash bays, full-service grooming, and retail pet products. Day-to-day operations include managing staff scheduling, maintaining equipment, handling customer transactions, managing inventory, and ensuring compliance with health and safety standards for animal care.
- CEO
- Chris Rowland
- Headquarters
- MI
- Founded
- 2005
- FDD year
- 2026
- States available
- 12
FDD Item 7 · 2026 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Inventory | $100K | $150K | |
| Equipment | $187K | $265K | |
| POS Equipment Installation | $3K | $3K | |
| Full Store Preprinted Shelf Labels for Productnot refundable | $270 | $300 | |
| Training | $4K | $8K | |
| Advertising Grand Opening | $20K | $20K | |
| Insurance | $2K | $7K | |
| Leasehold Improvements | $25K | $587K | |
| Prepaid Rent / Security Deposit | $0 | $17K | |
| Legal & Accounting | $4K | $10K | |
| Pre-Opening Labor | $10K | $25K | |
| Set Up Feenot refundable | $15K | $15K | |
| Additional Funds - Initial Period (6 Months) | $100K | $200K | |
| Total initial investment | $521K | $1.4M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$234K
18.0% margin
Unlevered ROIC
22%
EBITDA / total invested capital
Payback
4.6 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $521K – $1.4M
- Below avg, review vs category
- Liquid capital req'd
- $100K – $200K
- Below avg, review vs category
- Franchise fee
- $50K – $50K
- Near category avg vs category
- Royalty
- 2.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- $1,000 per month (first 12 mos); 1/3 of (lesser of 3.5% o…
- Total fee load
- 5.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 2.0% of gross sales |
| Technology fee | $800 |
| Transfer fee | $5K |
| Renewal fee | $3K |
| Inventory (initial) | $100K – $150K |
| Total fee load | 5.5% of rev |
A 5.5% total fee load is unusually lean. More of each revenue dollar stays with the franchisee.
Financial Performance
- Avg gross sales
- $1.3M
- Per unit, per year
- Median gross sales
- $1.4M
- Item 19 type
- gross_sales
- Sample size
- 11 units
- vs category median 12
- Range (low → high)
- $665K→$1.8M
- Cohort dispersion (min → max)
- Quartile band
- $1.1M→$1.7M
- Bottom 25% → top 25%
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 75 Pet Services brands
vs Pet Services averages
How Wag N Wash Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 29
- Opened
- 5
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 6
- Corporate units in the system
- % franchised
- 79%
- vs corporate-owned
- Net growth (yr3)
- +27.8%
- Net unit change last year
- 3-yr CAGR
- +64.3%
- Compounded over last 3 years
3-year detail · Item 20
- Closed (3yr)
- 2
- Terminated (3yr)
- 6
- Non-renewed (3yr)
- 1
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Ceased ops
- 40.0%
- Units that stopped operating
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $2.0M
- Median loan
- $452K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Wag N Wash's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 3 lenders with concentration factor
- Per-state charge-off rates across 3 states
- Startup risk premium and job creation velocity
- 3-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Wag N Wash presents moderate-to-high risk due to undisclosed profitability metrics, active non-compete litigation threatening territory protection, and a wide investment range without corresponding income transparency.
Litigation (Item 3)
2 case reference(s): 1 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Court for the District of Delaware. On November 3, 2024, the Debtors (as defined in Item 1) filed voluntary petitions (the “Chapter 11 Cases”) for relief under Chapter 11 of Title 11 of the United States Code (the “Bankruptcy Code”) in the United States Bankruptcy Court for the District o
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 88 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — cannot validate ROI claims or profitability benchmarks
- 02HIGHActive litigation over non-compete enforcement suggests franchisor may struggle to protect territory exclusivity
- 03MINOREscalating royalty structure (2%→3%→4%) compounds pressure on unit economics as margins mature
- 04MEDHigh initial investment range ($520K–$1.36M) with no disclosed average net income creates payback uncertainty
- 05MINOR27.8% YoY unit growth is positive but modest for a pet services franchise; insufficient data on unit-level churn
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius around Approved Location |
| Protected territory | Yes |
| Territory population | 60,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Michigan |
| Litigation count | 1 |
View Item 3 litigation summary
2 case reference(s): 1 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 8 hrs
- On-the-job training
- 72 hrs
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Microsoft Dynamics AX
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Microsoft Dynamics AX
Item 20 · call current owners
Franchisee Contacts
2 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Wag N Wash · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Wag N Wash franchise?
The total investment to open a Wag N Wash franchise ranges from $521K – $1.4M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Wag N Wash franchise owners earn?
According to Item 19 of the Wag N Wash FDD, the average gross sales per unit is $1.3M. The median is $1.4M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Wag N Wash's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Wag N Wash (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Wag N Wash franchise locations are there?
As of their most recent FDD filing, Wag N Wash has 29 total units in the United States, including 14 franchised units and 6 company-owned units. 5 new units were opened in the latest reporting year.
Is Wag N Wash a good franchise to buy?
FranchiseVerdict rates Wag N Wash as a F-grade franchise with a risk score of 88 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.