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FranchiseVerdict

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2 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2024, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
CBD American Shaman logoCAverage
CBD American Shaman
Retail
2024 FDD
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Simple Plan Foods logoCAverage
Simple Plan Foods
Retail
2025 FDD
Remove
Vitals
FDD filing
FDD issued May 22, 2024
FDD issued Jul 4, 2025
Investment range
$88K – $184K
$108K – $148K
Liquid capital
$16K – $32K
$15K – $25K
Franchise fee
$10K
$40K
Royalty rate
Set by a formula
Not extracted
Ad fund rate
Not extracted
Not extracted
Performance
Avg gross sales
No Item 19 representation
Partial, no system average
Median gross sales
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
CAverage
CAverage
Verdict score
40 / 100
39 / 100
SBA charge-off rate
Not SBA-matched
Not SBA-matched
SBA loans on record
N/A
N/A
Scale
Total units
212
3
Net change (latest yr)
-38
+1
Signed, not yet open
3 (0.01 per open outlet)
0 (0.00 per open outlet)
Turnover rate
20.8%
0.0%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
58
69
Contacts
Franchisee phones
169
3

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