Simple Plan Foods Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Simple Plan Foods is a health retail franchise offering convenient, ready-to-eat prepared meals. Franchisees run the locations, managing meal inventory, food prep, and customer service.
FranchiseVerdict summary · 2026
A Simple Plan Foods franchise requires a total initial investment of $108K – $148K, including a $40K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $108K – $148K
- 9th pct Retail
- Avg gross sales
- N/A
- Company-owned only1 outlet
- Royalty
- N/A
- Units
- 3
- 3rd pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $108K – $148K including a $40K franchise fee.
- RETURNSItem 19 disclosed $708K from 1 affiliate-owned outlet across 3 total units. This reflects franchisor operations, not franchisee performance.
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- DATAItem 19 reports Affiliate Results rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Simple Plan Franchising, LLC
- CEO title
- CEO
- Dan Beck
- Incorporated in
- Wisconsin
- HQ
- 2145 Eastridge Ctr, Eau Claire, WI 54701
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Affiliated brands
- of ours
- Midwest
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Dan Beck
- Headquarters
- WI
- Founded
- 2022
- FDD year
- 2025
- States available
- 3
Can you afford it, and what does the money buy?
Entry cost runs 69% below the typical retail franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40K | $40K | |
| Website Development and Design Fee | $2K | $2K | |
| Rent/Lease Deposit | $2K | $4K | |
| Utility Deposits | $250 | $500 | |
| Leasehold Improvements | $4K | $13K | |
| Equipment | $10K | $13K | |
| Furniture | $200 | $400 | |
| Initial Inventory | $9K | $12K | |
| Insurance (3 months) | $1K | $2K | |
| Signage | $6K | $8K | |
| Computer Equipment | $6K | $8K | |
| Software | $1K | $2K | |
| Office and Miscellaneous Supplies | $2K | $2K | |
| Grand Opening Advertising | $4K | $7K | |
| Travel Expenses for Training | $3K | $5K | |
| Online Training | $1K | $2K | |
| Professional Fees, Licenses and Permits | $2K | $3K | |
| Additional Funds - 3 months | $15K | $25K | |
| Total initial investment | $108K | $148K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $108K – $148K
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $25K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 50 cents per Meal
- Ad fund
- 10 cents per Meal
- Total fee load
- 25.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $25 |
| Transfer fee | $12K |
| Renewal fee | $3K |
| Inventory (initial) | $9K – $12K |
| Total fee load | 25.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Simple Plan Foods did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Simple Plan Foods unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
30%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Item 19 disclosed $708K from 1 affiliate-owned outlet across 3 total units. This reflects franchisor operations, not franchisee performance.
Company-owned outlets only - not franchisee performance
Based on a single outlet - not a system average
- Item 19 type
- Affiliate Results
- Sample size
- 1 outlet
- vs category median 47 · small
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Source filing
- FDD 2025
- The FDD edition these figures were read from
- Transparency
- 4 / 10
- vs category median 3 / 10 · above
Compared against 278 Retail brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 25.0% — above the Retail average of 8.9%.
Disclosure
Item 19 reports Affiliate Results rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail averages
How Simple Plan Foods Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 12 · 3 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
3
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Financial distress flagged with negative franchisor net worth (-$11,065) on a tiny 3-unit system (2 franchised) begun 2022. No litigation and Item 19 disclosed (avg gross sales $708,358), but negative equity plus distress flag and minimal scale stack concerns.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $40,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 39 / 100 verdict
- 01MINORNegative net worth -$11,065; financial distress flagged
- 02MINORTiny system (3 units, 2 franchised)
- 03MEDEarly-stage, limited history
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 25.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Population based |
| Protected territory | Yes |
| Territory population | 100,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 57 hrs
- On-the-job training
- 12 hrs
- Training location
- Franchisor location and on-site
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Shopify
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Shopify
Item 20 · call current owners
Franchisee Contacts
3 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Simple Plan Foods · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Simple Plan Foods franchise?
The total investment to open a Simple Plan Foods franchise ranges from $108K – $148K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Simple Plan Foods franchise owners earn?
Simple Plan Foods does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Simple Plan Foods FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Simple Plan Foods FDD and qualifies whose outlets they describe.
What is Simple Plan Foods's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Simple Plan Foods (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Simple Plan Foods franchise locations are there?
As of their most recent FDD filing, Simple Plan Foods has 3 total units in the United States, including 2 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is Simple Plan Foods a good franchise to buy?
FranchiseVerdict rates Simple Plan Foods as a C-grade franchise with a verdict score of 39 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.