Simple Plan FoodsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Simple Plan Foods franchise requires a total initial investment of $108K – $148K, including a $40K franchise fee. Per the 2025 FDD, average unit revenue was $708K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $108K – $148K
- 9th pct Retail
- Avg gross sales
- $708K
- 8th pct Retail
- Royalty
- N/A
- Units
- 3
- 2nd pct Retail
- SBA default
- N/A
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 5.5x in gross revenue, well above the typical 1.5-2.5x range.
Bottom line
- Total investment $108K – $148K including a $40K franchise fee.
- Average unit revenue of $708K/year.
- Verdict A (Top Quintile) with a risk score of 45/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Simple Plan Franchising, LLC
- Incorporated in
- WI
- HQ
- 2145 Eastridge Ctr, Eau Claire, WI 54701
- Auditor
- Muhammad Zubairy, CPA PC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Affiliated brands
- of ours
- Midwest
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Simple Plan Foods franchisees operate meal preparation or food service locations, likely focusing on convenient, standardized meals. Day-to-day operations involve food preparation, inventory management, customer service, and meal fulfillment within a protected territory.
- CEO
- Dan Beck
- Headquarters
- WI
- Founded
- 2022
- FDD year
- 2025
- States available
- 3
FDD Item 7 · 2025 filing · 18 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $40K | $40K | |
| Website Development and Design Fee | $2K | $2K | |
| Rent/Lease Deposit | $2K | $4K | |
| Utility Deposits | $250 | $500 | |
| Leasehold Improvements | $4K | $13K | |
| Equipment | $10K | $13K | |
| Furniture | $200 | $400 | |
| Initial Inventory | $9K | $12K | |
| Insurance (3 months) | $1K | $2K | |
| Signage | $6K | $8K | |
| Computer Equipment | $6K | $8K | |
| Software | $1K | $2K | |
| Office and Miscellaneous Supplies | $2K | $2K | |
| Grand Opening Advertising | $4K | $7K | |
| Travel Expenses for Training | $3K | $5K | |
| Online Training | $1K | $2K | |
| Professional Fees, Licenses and Permits | $2K | $3K | |
| Additional Funds - 3 months | $15K | $25K | |
| Total initial investment | $108K | $148K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$43K
6.0% margin
Unlevered ROIC
29%
EBITDA / total invested capital
Payback
3.5 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $108K – $148K
- Better than avg vs category
- Liquid capital req'd
- $15K – $25K
- Better than avg vs category
- Franchise fee
- $40K – $40K
- Better than avg vs category
- Royalty
- 50 cents per Meal
- Ad fund
- 10 cents per Meal
- Total fee load
- 25.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Technology fee | $25 |
| Transfer fee | $12K |
| Renewal fee | $3K |
| Inventory (initial) | $9K – $12K |
| Total fee load | 25.0% of rev |
At 25.0% total fee load, roughly $177K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $708K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Affiliate Results
- Sample size
- 1 units
- vs category median 49 · small
- Range (low → high)
- $656K→$761K
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 2 / 5 · above
Compared against 304 Retail brands
Revenue is 5.5x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Retail averages
How Simple Plan Foods Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Net growth (yr3)
- +100.0%
- Net unit change last year
3-year detail · Item 20
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Continuity rate
- 100.0%
- Units that stayed open
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Early-stage franchisor with undisclosed profitability, going concern status, minimal operating units, and unvalidated unit economics presents substantial execution and financial sustainability risk.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $40,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Muhammad Zubairy, CPA PC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 45 / 100 rating
- 01MINOROnly 3 units in system with no historical data on sustainability or growth trajectory
- 02MEDNet income not disclosed in FDD — impossible to validate $708,358 average revenue claims or profitability
- 03HIGHGoing Concern status is FALSE — indicates potential financial instability or accounting issues at franchisor level
- 04MINORPer-meal royalty model (50 cents) creates unpredictable revenue for franchisor and pressure on franchisee margins
- 05MEDExtremely limited franchisee pool (3 units) makes validation and support network questionable
- 06MINORHigh initial investment ($107,650–$147,900) relative to system size and unproven unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Population based |
| Protected territory | Yes |
| Territory population | 100,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 1 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 57 hrs
- On-the-job training
- 12 hrs
- Training location
- Franchisor location and on-site
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Shopify
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Shopify
Item 20 · call current owners
Franchisee Contacts
6 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Simple Plan Foods · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Simple Plan Foods franchise?
The total investment to open a Simple Plan Foods franchise ranges from $108K – $148K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Simple Plan Foods franchise owners earn?
According to Item 19 of the Simple Plan Foods FDD, the average gross sales per unit is $708K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Simple Plan Foods's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Simple Plan Foods (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Simple Plan Foods franchise locations are there?
As of their most recent FDD filing, Simple Plan Foods has 3 total units in the United States, including 0 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year.
Is Simple Plan Foods a good franchise to buy?
FranchiseVerdict rates Simple Plan Foods as a A-grade franchise with a risk score of 45 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Simple Plan Foods, you can request corrections or provide updated information.
Claim this brandOther Retail franchises
Compare similar franchise opportunities in the Retail category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.