FranchiseVerdict
Simple Plan Foods logo
FV-02323·MODERATEExcellent91

Simple Plan Foods

RetailFranchising since 2022Website
Investment
$108K – $148K
20th pct Retail
Avg revenue
$708K
19th pct Retail
Royalty
Units
3
5th pct Retail
SBA default

Bottom line

  • Total investment $108K – $148K including a $40K franchise fee.
  • Average unit revenue of $708K/year (median $708K).
  • Rated MODERATE with a risk score of 60/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Simple Plan Franchising, LLC
Incorporated in
Wisconsin
HQ
2145 Eastridge Ctr, Eau Claire, WI 54701
Auditor
Muhammad Zubairy, CPA PC
Audited financials
Franchisor revenue
$0
vs $2K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Simple Plan Foods unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $708,358
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: retail
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $108K–$148K
Working capital
$
FDD reports $15K–$25K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$43K
EBITDA margin
6.0%
Total invested
$148K
Payback
42 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Simple Plan Foods franchisees operate meal preparation or food service locations, likely focusing on convenient, standardized meals. Day-to-day operations involve food preparation, inventory management, customer service, and meal fulfillment within a protected territory.

CEO
Dan Beck
Founded
2022
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$108K – $148K
All-in to open one unit
Liquid capital
$15K – $25K
Cash you must have on hand
Franchise fee
$40K
Royalty
50 cents per Meal
Ad fund
10 cents per Meal
Total fee load
25.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$708K
Per unit, per year
Median gross sales
$708K
Item 19 type
Affiliate Results
Sample size
1 units
vs category median 52 · small
Range (low → high)
$656K$761K
Cohort dispersion
Transparency
4 / 5
vs category median 3 / 5 · above
Revenue rank19th
vs Retail peers
Investment cost rank20th
Lower investment ranks lower (better)
Royalty rate rank73th
Lower royalty = lower percentile (better)
Unit count rank5th
vs Retail peers
Risk score rank52th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
3
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
67%
vs corporate-owned
Net growth (yr3)
+100.0%
Net unit change last year
2023
2+1
Franchised units
2024
1
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

60
Risk · 0-100
MODERATE60 / 100

Early-stage franchisor with undisclosed profitability, going concern status, minimal operating units, and unvalidated unit economics presents substantial execution and financial sustainability risk.

Score breakdown · what drove the 60 / 100 rating

  1. 01MINOROnly 3 units in system with no historical data on sustainability or growth trajectory
  2. 02MEDNet income not disclosed in FDD — impossible to validate $708,358 average revenue claims or profitability
  3. 03HIGHGoing Concern status is FALSE — indicates potential financial instability or accounting issues at franchisor level
  4. 04MINORPer-meal royalty model (50 cents) creates unpredictable revenue for franchisor and pressure on franchisee margins
  5. 05MEDExtremely limited franchisee pool (3 units) makes validation and support network questionable
  6. 06MINORHigh initial investment ($107,650–$147,900) relative to system size and unproven unit economics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population based
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
57 hrs
On-the-job training
12 hrs
POS system
Shopify
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

6 numbers

Locked
(517) 373-••••
MI
(608) 261-••••
WI
(646) 327-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

Simple Plan Foods · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above