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3 brands side-by-side
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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageCareDiem Home Care Senior Care 2025 FDD Remove |  BAbove averageOwl Be There Senior Care 2025 FDD Remove |  BAbove averageCaring Senior Service Senior Care 2025 FDD Remove |
|---|---|---|---|
| Vitals | |||
FDD filing | FDD issued Apr 23, 2025 | 2025 FDD | FDD issued May 22, 2025 |
Investment range | $80K – $170K | $113K – $137K | $97K – $149K |
Liquid capital | $16K – $39K | $22K – $38K | $30K – $51K |
Franchise fee | $40K | $60K | $49K |
Royalty rate | 5.0% | 6.5% | 5.0% |
Ad fund rate | 2.0% | Not extracted | 2.0% |
| Performance | |||
Avg gross sales | No Item 19 representation | $130KPer franchisee, not per outlet | $953KPer office, not per outlet |
Median gross sales | Not disclosed | $127KPer franchisee, not per outlet | Not extracted |
Avg owner earnings Metric varies by brand. Check type below | Not disclosed | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified | Not classified |
| Risk | |||
Rating | CAverage | BAbove average | BAbove average |
Verdict score | 39 / 100 | 58 / 100 | 64 / 100 |
SBA charge-off rate | Not SBA-matched | Not SBA-matched | Under 10 loans (3) |
SBA loans on record | N/A | N/A | 3 |
| Scale | |||
Total units | 2 | 7 | 62 |
Net change (latest yr) | +1 | +1 | +5 |
Signed, not yet open | 0 (0.00 per open outlet) | 2 (0.29 per open outlet) | 5 (0.08 per open outlet) |
Turnover rate | 0.0% | 42.9% | 5.3% |
| Contract | |||
Initial term (years) | 10 | 10 | 5 |
Renewal term (years) | 5 | 10 | 5 |
Initial training (hrs) | 42 | 132 | 105 |
| Contacts | |||
Franchisee phones | 2 | 18 | 49 |
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