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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Blank Mason logoDBelow average
Blank Mason
Retail
2025 FDD
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The UPS Store logoAStrongest tier
The UPS Store
Retail
2026 FDD
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Vitals
FDD filing
FDD issued Apr 30, 2025
2026 FDD
Investment range
$231K – $596K
$222K – $606K
Liquid capital
$45K – $60K
$40K – $70K
Franchise fee
$28K
$40K
Royalty rate
7.0%
5.0%
Ad fund rate
1.0%
2.5%
Performance
Avg gross sales
Partial, no system average
$724K
Median gross sales
Not extracted
$693K
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
AStrongest tier
Verdict score
35 / 100
79 / 100
SBA charge-off rate
Not SBA-matched
9.9% (n=3,051)
SBA loans on record
N/A
3,051
Scale
Total units
1
5,503
Net change (latest yr)
0
+137
Signed, not yet open
0 (0.00 per open outlet)
Not extracted
Turnover rate
0.0%
0.9%
Contract
Initial term (years)
5
10
Renewal term (years)
5
10
Initial training (hrs)
80
159
Contacts
Franchisee phones
1
5,555

Looking for a detailed head-to-head breakdown?

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