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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageBen & Jerry’s Retail 2026 FDD Remove |  BAbove averageThe Good Feet Store Retail 2026 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued May 29, 2026 | FDD issued May 19, 2026 |
Investment range | $280K – $631K | $266K – $638K |
Liquid capital | $50K – $75K | $30K – $80K |
Franchise fee | $40K | $25K |
Royalty rate | 3.0% | 1.8% |
Ad fund rate | 2.0% | 3.0% |
| Performance | ||
Avg gross sales | $665K | No Item 19 representation |
Median gross sales | $584K | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not disclosed |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 66 / 100 | 63 / 100 |
SBA charge-off rate | 0.0% (n=20) | Under 10 loans (2) |
SBA loans on record | 20 | 2 |
| Scale | ||
Total units | 157 | 288 |
Net change (latest yr) | +3 | +34 |
Signed, not yet open | 8 (0.05 per open outlet) | 3 (0.01 per open outlet) |
Turnover rate | 2.5% | 1.0% |
| Contract | ||
Initial term (years) | 10 | 5 |
Renewal term (years) | 10 | 5 |
Initial training (hrs) | 23 | 53 |
| Contacts | ||
Franchisee phones | 139 | 274 |
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