Is Ben & Jerry’s or The Good Feet Store cheaper to open?

Ben & Jerry’s costs $280,300–$631,300 and The Good Feet Store costs $265,767–$637,892 to open (FDD Item 7). The Good Feet Store has the lower entry cost.

Which is the better franchise, Ben & Jerry’s or The Good Feet Store?

FranchiseVerdict grades Ben & Jerry’s B and The Good Feet Store B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Ben & Jerry’s vs The Good Feet Store

Franchise Comparison 2026

Both Ben & Jerry’s and The Good Feet Store are retail franchises. Ben & Jerry’s requires an investment of $280K – $631K while The Good Feet Store requires $266K – $638K. Ben & Jerry’s discloses average revenue of $665K; The Good Feet Store makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. Ben & Jerry’s has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Ben & Jerry’s B (Above average) and The Good Feet Store B (Above average).

Metric	Ben & Jerry’s	The Good Feet Store
Verdict Grade	BAbove average	BAbove average
Investment Range	$280K – $631K	$266K – $638K
Franchise Fee	$40K	$25K
Royalty Rate	3.0%	1.8%
Average Revenue (Item 19)	$665K	N/ANo Item 19 representation
SBA Charge-Off Rate	0.0% (20 loans)	Limited data
Total Units	157	288
Unit Growth (YoY)	+3 units	+34 units
Year Began Franchising	1981	2005
FDD Year	2026	2026