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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2022, 2025). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Apex Leadership Co. logoBAbove average
Apex Leadership Co.
Education
2025 FDD
Remove
Tutor Doctor logoCAverage
Tutor Doctor
Education
2022 FDD
Remove
Vitals
FDD filing
FDD issued Oct 20, 2025
FDD issued Jul 8, 2022
Investment range
$94K – $143K
$94K – $139K
Liquid capital
$11K – $25K
Not extracted
Franchise fee
$50K
$55K
Royalty rate
8.0%
8.0%
Ad fund rate
0.5%
2.0%
Performance
Avg gross sales
$917KPer franchisee, not per outlet
Partial, no system average
Median gross sales
$773KPer franchisee, not per outlet
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Earnings metric
Gross Revenue
Not classified
Risk
Rating
BAbove average
CAverage
Verdict score
61 / 100
40 / 100
SBA charge-off rate
Limited · 26 loans
35.9% (n=84)
SBA loans on record
26
84
Scale
Total units
131
369
Net change (latest yr)
+11
-6
Signed, not yet open
1 (0.01 per open outlet)
10 (0.03 per open outlet)
Turnover rate
6.1%
11.7%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
75
36
Contacts
Franchisee phones
60
238

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