FranchiseVerdict
Apex Leadership Co. logo
FV-00154·STRONGExcellent100

Apex Leadership Co.

Education - Tutoring & Test PrepFranchising since 2021Website
Investment
$94K – $143K
43rd pct Tutoring & Te…
Avg revenue
$917K
41st pct Tutoring & Te…
Royalty
8.0%
27th pct Tutoring & Te…
Units
131
77th pct Tutoring & Te…
SBA default

Bottom line

  • Total investment $94K – $143K including a $50K franchise fee, 8.0% ongoing royalty.
  • Average unit revenue of $917K/year (median $773K). Estimated payback in 0.6 years.
  • Rated STRONG with a risk score of 47/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Apex Leadership Franchising, LLC
Parent company
Heritage Acquisition, LLC
Incorporated in
Delaware
HQ
1244 N. Post Oak Road, Suite 100, Houston, TX 77055
Auditor
Citrin Cooperman & Company, LLP
Audited financials
Franchisor revenue
$476K
vs $1.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Apex Leadership Co. unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $916,578
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: education
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $94K–$143K
Working capital
$
FDD reports $11K–$25K

Unlevered ROIC · per unit

87%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$119K
EBITDA margin
13.0%
Total invested
$136K
Payback
14 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Apex Leadership Co. units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.1M

on $5.5M purchase

Total debt

$4.4M

SBA $2.7M + senior + seller note

Overview

About

Apex Leadership Co. operates as a leadership development and training franchise, likely delivering corporate coaching, team-building workshops, and personal development programs to businesses and individuals. Franchisees acquire rights to deliver proprietary curriculum, manage client relationships, and generate revenue through training services and 'Anython' fundraising programs (mechanism unclear). Day-to-day activities likely include client acquisition, scheduling workshops, delivering training, and managing administrative/compliance functions.

CEO
Jamie Krasnov
Founded
2021
FDD year
2025
States available
27

Item 7 · what it costs

The Vitals

Total investment
$94K – $143K
All-in to open one unit
Liquid capital
$11K – $25K
Cash you must have on hand
Franchise fee
$50K
Royalty
8.0%
Percentage of Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical
Payback period
0.6 yrs
From v3 / Item 19

Item 19

Financial Performance

Avg gross sales
$917K
Per unit, per year
Median gross sales
$773K
Item 19 type
Actual
Sample size
27 units
vs category median 12 · large
Range (low → high)
$51K$2.9M
Cohort dispersion
Transparency
7 / 5
vs category median 4 / 5 · above
Revenue rank41th
vs Education - Tutoring & Test Prep peers
Investment cost rank43th
Lower investment ranks lower (better)
Royalty rate rank27th
Lower royalty = lower percentile (better)
Unit count rank77th
vs Education - Tutoring & Test Prep peers
Risk score rank19th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
131
Opened
19
Last reporting year
Closed
3
Turnover rate
2.3%
Company-owned
12
Corporate units in the system
% franchised
91%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
+10.2%
Net unit change last year
3-yr CAGR
+14.4%
Compounded over last 3 years
2023
119+13
Franchised units
2024
108
Franchised units
2025
104
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 24 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 24 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

Moderate-to-elevated risk profile driven by historical regulatory violation, absence of Item 19 financial validation, modest unit growth, and cost structure pressures that require comprehensive verification through current franchisee interviews.

Score breakdown · what drove the 47 / 100 rating

  1. 01MINOR2015 regulatory violation by predecessor entity for failing to present disclosure documents timely and selling franchise while registration pending—indicates compliance or governance issues in corporate history
  2. 02MINORNo Item 19 Financial Performance Representation (going_concern: False)—inability to validate the $197,384 average net income claim independently; significant gap between gross revenue ($916,578) and net income ($197,384) suggests 78.5% cost structure requiring scrutiny
  3. 03MINORModest unit growth of 10.2% YoY against 131 total units suggests slower expansion momentum; vulnerable to market saturation in leadership/training sector
  4. 04MINORHigh initial investment range ($94K–$143K) paired with 8% royalty on gross revenue creates tight breakeven timeline—franchisee needs >$246K gross revenue annually just to cover 8% royalty alone
  5. 05MINORDual royalty structure (8% standard, 6% on Anython fundraising) adds complexity and potential for revenue disputes; unclear how 'Anython' is defined and tracked

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip Codes
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Texas

Item 11

Training & Operations

Classroom training
34 hrs
On-the-job training
41 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

64 numbers

Locked
(602) 837-••••
Jamie Krasnov,
TX
(716) 777-••••
NY
(610) 655-••••
PA

One-time purchase · CSV download · Validation questions included

FDD download

Apex Leadership Co. · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above