Compare
4 brands side-by-side
Compare up to 5 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  CAverageAlsies Quick-Service Restaurants 2025 FDD Remove |  BAbove averageThe Rush Coffee Quick-Service Restaurants 2025 FDD Remove |  AStrongest tierWaffle Cabin Quick-Service Restaurants 2025 FDD Remove |  CAverageSecret Burger Kitchen Quick-Service Restaurants 2025 FDD Remove |
|---|---|---|---|---|
| Vitals | ||||
FDD filing | FDD issued May 2, 2025 | FDD issued Mar 14, 2025 | FDD issued Jun 19, 2025 | FDD issued Jun 23, 2025 |
Investment range | $129K – $190K | $73K – $246K | $93K – $226K | $118K – $205K |
Liquid capital | $3K – $10K | $5K – $15K | $10K – $18K | $30K – $50K |
Franchise fee | $50K | $22K | $24K | $30K |
Royalty rate | 6.0% | 5.0% | 5.0% | 5.0% |
Ad fund rate | 1.0% | 1.0% | 0.0% | 2.0% |
| Performance | ||||
Avg gross sales | $329KPer truck, not per outletCompany-owned only1 outlet | Partial, no system averageOutlets $9K-$156K | Partial, no system average | No Item 19 representation |
Median gross sales | Not extracted | Not extracted | Not extracted | Not disclosed |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted | Not extracted | Not disclosed |
Earnings metric | assumed annual | Not classified | Not classified | Not classified |
| Risk | ||||
Rating | CAverage | BAbove average | AStrongest tier | CAverage |
Verdict score | 41 / 100 | 46 / 100 | 76 / 100 | 41 / 100 |
SBA charge-off rate | Under 10 loans (1) | Not SBA-matched | Not SBA-matched | Not SBA-matched |
SBA loans on record | 1 | N/A | N/A | N/A |
| Scale | ||||
Total units | 5 | 6 | 57 | 1 |
Net change (latest yr) | 0 | +2 | +4 | 0 |
Signed, not yet open | 5 (1.00 per open outlet) | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) | 0 (0.00 per open outlet) |
Turnover rate | 0.0% | 16.7% | 3.5% | 0.0% |
| Contract | ||||
Initial term (years) | 10 | 5 | 5 | 5 |
Renewal term (years) | 5 | 5 | 5 | 5 |
Initial training (hrs) | 18 | 80 | 25 | 168 |
| Contacts | ||||
Franchisee phones | 1 | 5 | 25 | 0 |
Need franchisee contacts for these brands?
Save with a contact bundle →