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FranchiseVerdict

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4 brands side-by-side

Compare up to 5 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These figures come from FDDs of different years (2025, 2026). Costs, fees and unit counts change from one filing to the next, so the older column may be out of date.

Focus by buyer type

Brand
Alphagraphics logoCAverage
Alphagraphics
Business Services
2026 FDD
Remove
Appell logoDBelow average
Appell
Business Services
2026 FDD
Remove
True Install logoBAbove average
True Install
Business Services
2026 FDD
Remove
Dumpster Today logoAStrongest tier
Dumpster Today
Business Services
2025 FDD
Remove
Vitals
FDD filing
FDD issued Apr 6, 2026
FDD issued Apr 30, 2026
FDD issued Mar 27, 2026
2025 FDD
Investment range
$298K – $384K
$225K – $477K
$116K – $590K
$266K – $380K
Liquid capital
$50K – $74K
$20K – $35K
$37K – $203K
$35K – $55K
Franchise fee
$50K
$60K
$45K
$45K
Royalty rate
7.0%
8.0%
7.0%
7.0%
Ad fund rate
2.5%
1.0%
2.0%
1.0%
Performance
Avg gross sales
$1.5M
$455KPer franchisee, not per outlet
No Item 19 representation
Partial, no system averageOutlets $411K-$1.4M
Median gross sales
$1.1M
$402KPer franchisee, not per outlet
Not disclosed
Not extracted
Avg owner earnings
Metric varies by brand. Check type below
Not extracted
Not extracted
Not disclosed
Not extracted
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
CAverage
DBelow average
BAbove average
AStrongest tier
Verdict score
40 / 100
31 / 100
53 / 100
70 / 100
SBA charge-off rate
28.9% (n=346)
Not SBA-matched
Not SBA-matched
Under 10 loans (3)
SBA loans on record
346
N/A
N/A
3
Scale
Total units
229
12
6
19
Net change (latest yr)
+2
+3
+3
+2
Signed, not yet open
20 (0.09 per open outlet)
Not extracted
6 (1.00 per open outlet)
0 (0.00 per open outlet)
Turnover rate
1.7%
8.3%
0.0%
20.0%
Contract
Initial term (years)
10
10
10
10
Renewal term (years)
10
10
5
5
Initial training (hrs)
71
39
188
91
Contacts
Franchisee phones
0
1
6
16

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