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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (assumed annual, Average Net Profit). Financial figures may not be directly comparable.

Focus by buyer type

Brand
ActionCOACH logoBAbove average
ActionCOACH
Business Services
 Remove
TownePost Network logoAStrongest tier
TownePost Network
Business Services
 Remove
Vitals
Investment range
$64K – $137K
$83K – $118K
Liquid capital
$0 – $25K
$10K – $30K
Franchise fee
$45K
$70K
Royalty rate
10.0%
10.0%
Ad fund rate
5.0%
N/A
Performance
Avg gross sales
$264KIncl. company outlets
$269K
Median gross sales
$200KIncl. company outlets
$234K
Avg owner earnings
Metric varies by brand. Check type below
N/A
$118K
Earnings metric
assumed annual
Average Net Profit
Risk
Rating
BAbove average
AStrongest tier
Verdict score
49 / 100
74 / 100
SBA charge-off rate
18.8%
N/A
SBA loans on record
16
2
Scale
Total units
26
19
Net change (latest yr)
N/A
N/A
Turnover rate
12.0%
0.0%
Contract
Initial term (years)
7
10
Renewal term (years)
7
10
Initial training (hrs)
105
40
Contacts
Franchisee phones
64
15

Looking for a detailed head-to-head breakdown?

Read the ActionCOACH vs TownePost Network editorial comparison →

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