ActionCOACH Franchise Cost, Revenue & Review 2026
- Investment
- $64K – $137K
- Disclosed sales
- $264K
- gross sales, not profit
- SBA charge-off
- Limited · 16 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
ActionCOACH is a business coaching franchise providing coaching, mentoring, and training to business owners and executives. Franchisees work as business coaches, building client relationships and delivering coaching programs.
FranchiseVerdict summary · 2026
A ActionCOACH franchise requires a total initial investment of $64K – $137K, including a $45K franchise fee and an ongoing 10.0% royalty[2]. Per the 2026 FDD, average unit revenue was $264K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $64K – $137K
- 19th pct Business Serv…
- Avg gross sales
- $264K
- Incl. company outlets3rd pct Business Serv…
- Royalty
- 10.0%
- 41st pct Business Serv…
- Units
- 26
- 27th pct Business Serv…
- SBA charge-off
- N/A
Quick verdict · Business Services · color = vs category peers
Green = favorable by >10% vs Business Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $64K – $137K including a $45K franchise fee, 10.0% ongoing royalty.
- RETURNSAverage unit revenue of $264K/year (median $200K) (includes company-owned outlets).
- RISKVerdict B (Above average), verdict score 55/100 (higher is better).
- GROWTHNegative: net -3 franchised outlets in the latest year (1 opened, 4 closed) (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Buji, LLC
- Parent company
- ActionCOACH North America, LLC (ACNA)
- FDD Item 1, page 9 of the 2026 FDD
- Ultimate parent
- ActionCOACH IPCo, Ltd. (ACIP)
- Predecessor
- ActionCOACH USA, Inc. (ACUI, f/k/a Brad Sugars Action International, Inc.)
- Prior franchisor entity
- CEO title
- President and CEO
- Craig Hohnberger
- CEO experience
- 23 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Ohio
- HQ
- 10496 Red Fox Street, Canal Winchester, OH 43110
- Auditor
- Velez Hardy (CPAs and Advisors)
- Audited financials
- Franchisor revenue
- $176K
- vs $189K prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- ActionCOACH OneCo
- Oaktree Business Services of Ohio
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Craig Hohnberger
- Headquarters
- OH
- Founded
- 2009
- FDD year
- 2026
- States available
- 6
Can you afford it, and what does the money buy?
Entry cost runs 24% below the typical business services franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee | $45K | $45K | |
| Franchisee Training Fee | $15K | $15K | |
| Travel to Franchisee Training | $500 | $3K | |
| Refundable Initial Marketing Fee | $3K | $3K | |
| Registration for ACNA's Annual National Conference | $0 | $2K | |
| Monthly Technology Fee | $0 | $405 | |
| Computer, Telephone & Office Equipment | $0 | $2K | |
| CRM | $0 | $399 | |
| Opening Marketing Materials & Supplies | $0 | $3K | |
| Insurance | $1K | $2K | |
| Rent | $0 | $2K | |
| Security Deposit | $0 | $2K | |
| Grand Opening Launch Event | $0 | $5K | |
| Salaries and Wages | $0 | $30K | |
| Additional Funds (for first 3 months of operation) | $0 | $25K | |
| Total initial investment | $64K | $137K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $64K – $137K
- Top 40% of category vs category
- Liquid capital req'd
- $0 – $25K
- Top 40% of category vs category
- Franchise fee
- $45K – $45K
- Top 40% of category vs category
- Royalty
- 10.0%
- Set by a formula · typical 6–8%
- Ad fund
- 5.0%
- typical 3–5%
- Total fee load
- 15.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Marketing / ad fund | 5.0% of gross sales |
| Technology fee | $165 |
| Training fee | $15K |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Inventory (initial) | $1K – $5K |
| Total fee load | 15.0% of rev |
At 15.0% total fee load, roughly $40K per year goes to the franchisor before you pay a single operating expense.
What do units actually make?
Average unit sales run 62% below the business services norm.
Includes company-owned outlets
Source: FDD 2026 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for ActionCOACH until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$113K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one ActionCOACH unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Includes company-owned outlets
- Avg gross sales
- $264K
- Per unit, per year
- Median gross sales
- $200K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- Gross Revenues by performance tier (Great Lakes Region only)
- Sample size
- 23 outlets
- vs category median 37
- Range (low → high)
- $24K→$799KCited, not corroborated — printed on page 52 of the 2026 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 4 / 10
- vs category median 3 / 10 · above
Compared against 296 Business Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $264K/year in gross sales. Median is $200K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 2.6x. Includes company-owned outlets.
Fee burden
Total ongoing fee load of 15.0% — above the Business Services median of 9.0%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Business Services medians
How ActionCOACH Compares
Category median of published Business Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
These outlet counts cover ActionCOACH's Great Lakes Region only. The disclosure document behind this page is the Minnesota and Wisconsin filing, whose Item 20 reports 26 outlets across that region at the end of 2025 - not the size of the ActionCOACH system as a whole. The revenue figure is drawn from the 23 regional outlets that traded for the full year.
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 26
- Opened
- 1
- Last reporting year
- Closed
- 4
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 1
- Term expired, not renewed (per Item 20)
- Turnover rate
- 12.0%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 1.4%
Last fiscal year · Item 20 exits and transfers
- Terminated
- 2
- Not renewed
- 1
- Transferred
- 1
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 6
- Franchisor's next-year forecast
- Transfer rate
- 2.7%
- Owners selling to other franchisees
- Termination rate
- 2.0%
- Franchisor-initiated terminations
- Ceased ops
- 6.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 23 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
64 current owners across 26 states.
- FL 7
- GA 6
- IA 5
- IN 5
- CA 4
- NC 4
- MN 3
- NY 3
- OH 3
- AZ 2
- CT 2
- KS 2
- +14 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 16
- Loan volume
- $2.5M
- Median loan
- $139K
- 50th percentile
- Charge-off rate
- Limited · 16 loans
- Limited SBA coverage: 16 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 16 loans
- 5-yr charge-off
- Limited · 16 loans
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 3
- Typical loan rate
- 8.0%
- avg rate to borrowers
- Franchised industry avg
- 20.0%
- n=139 loans
- Jobs supported
- 50
- 2.0 per loan
- Lender concentration
- 31%
- top lender's share
Borrower mix: 94% went to startups / new businesses, 6% to established operators
Franchise vs independent — in administrative management and general management, franchised businesses charge off at 20.0% vs 24.5% for independents — franchising is associated with 18% lower SBA default risk in this category.
Top lenders financing ActionCOACH franchisees
Showing 3 of 8 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for ActionCOACH from SBA 7(a) FOIA data.
- Principal loss rate
- 14.4%
- Avg SBA guarantee
- 74%
- Avg interest rate
- 8.02%
- Avg chargeoff amount
- $119K
- Lender concentration
- 31.3%
- Job velocity
- 2.0 per $100K
- NAICS benchmark
- 15.4%
- NAICS 541611
- Jobs supported
- 50
Top SBA lendersTop lender holds 31% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 5 | $665K | 66.7% |
| 2 | The Huntington National Bank | 4 | $717K | 0.0% |
| 3 | Byline Bank | 2 | $440K | N/A |
| 4 | Magnifi Financial CU | 1 | $80K | 0.0% |
| 5 | Stellar Bank | 1 | $142K | N/A |
| 6 | Hanover Community Bank | 1 | $150K | N/A |
| 7 | North State Bank | 1 | $150K | 100.0% |
| 8 | Liberty Bank | 1 | $131K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| OHOhio | 8 | 2 | 66.7% |
| MNMinnesota | 4 | 1 | 50.0% |
| TXTexas | 2 | 0 | -- |
| CTConnecticut | 1 | 0 | -- |
| GAGeorgia | 1 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Slow-growing coaching franchise with opaque profitability metrics, aggressive royalty minimums, and historical regulatory/litigation issues that warrant cautious investigation before committing $140K–$370K.
Litigation (Item 3)
Subject: the franchisor is a named party (plaintiff).
Two disclosed cases involving ACNA (not Buji/Master Licensee): MSF Enterprises arbitration re master license renewal (settled, no liability admission); ACNA/ACOC v. Allison Dunn re non-compete/confidential information breach (settled 2021, dismissed without prejudice).
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Velez Hardy (CPAs and Advisors)
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 55 / 100 verdict
- 01MINORHigh royalty floor ($1,950/month = $23,400 annually) creates negative cash flow risk for underperforming locations, especially in early ramp-up
- 02HIGHMultiple litigation matters including non-compete enforcement actions, 2002 Maryland registration violations, and 1999 California desist order indicate historical compliance/disclosure issues
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 15.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 7 years |
|---|---|
| Renewal term | 7 years |
| Allowed renewalsℹ | 1 |
| Territory type | No territory protection |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Territory population | 10,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | No |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 100 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 13 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Las Vegas, Nevada (if ACNA is a party) or Canal Winchester, Ohio (otherwise) |
| Jury trial waiver | Yes |
| Governing law | Nevada (if ACNA is a party) or Ohio (otherwise) |
| Litigation count | 2 |
View Item 3 litigation summary
Two disclosed cases involving ACNA (not Buji/Master Licensee): MSF Enterprises arbitration re master license renewal (settled, no liability admission); ACNA/ACOC v. Allison Dunn re non-compete/confidential information breach (settled 2021, dismissed without prejudice).
Items 10, 11
Training & Operations
- Classroom training
- 105 hrs
- On-the-job training
- 0 hrs
- Training location
- Las Vegas, Nevada (in-person) and virtual
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- ActionMEMBERS KPI system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ActionMEMBERS KPI system
Item 20 · call current owners
Franchisee Contacts
64 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ActionCOACH franchise?
The total investment to open a ActionCOACH franchise ranges from $64K – $137K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ActionCOACH franchise owners earn?
According to Item 19 of the ActionCOACH FDD, the average gross sales per unit is $264K. The median is $200K. Important context: Includes company-owned outlets. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns ActionCOACH?
ActionCOACH is franchised by Buji, LLC. Its parent company is ActionCOACH North America, LLC (ACNA). The ultimate parent named in the FDD is ActionCOACH IPCo, Ltd. (ACIP). Source: FDD Item 1, 2026 filing.
What is Item 19 in the ActionCOACH FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ActionCOACH FDD and qualifies whose outlets they describe.
What is ActionCOACH's franchise failure rate?
SBA 7(a) loan charge-off data is not available for ActionCOACH (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many ActionCOACH franchise locations are there?
As of their most recent FDD filing, ActionCOACH has 26 total units in the United States, including 25 franchised units and 1 company-owned units. 1 new units were opened in the latest reporting year. These outlet counts cover ActionCOACH's Great Lakes Region only. The disclosure document behind this page is the Minnesota and Wisconsin filing, whose Item 20 reports 26 outlets across that region at the end of 2025 - not the size of the ActionCOACH system as a whole. The revenue figure is drawn from the 23 regional outlets that traded for the full year.
Is ActionCOACH a good franchise to buy?
FranchiseVerdict rates ActionCOACH as a B-grade franchise with a verdict score of 55 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.