ActionCOACHFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A ActionCOACH franchise requires a total initial investment of $140K – $369K, including a $75K franchise fee and an ongoing 10.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 18.8% charge-off rate across 16 loans[1]. Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $140K – $369K
- 40th pct Business Serv…
- Avg gross sales
- N/A
- 29th pct Business Serv…
- Royalty
- 10.0%
- 28th pct Business Serv…
- Units
- 150
- 45th pct Business Serv…
- SBA default
- 18.8%
- system-wide median varies by category
Quick verdict · Business Services · color = vs category peers
Green = >15% above Business Services avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $140K – $369K including a $75K franchise fee, 10.0% ongoing royalty.
- Item 19 discloses "gross_sales" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict F (Bottom Quintile) with a risk score of 96/100. SBA loan charge-off rate of 18.8% across 16 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- ActionCOACH North America, LLC
- Parent company
- ActionCOACH group of companies
- Ultimate parent
- ActionCOACH North America, LLC
- Predecessor
- Business Coaches USA
- Prior franchisor entity
- CEO title
- President and CEO
- Craig Hohnberger
- CEO experience
- 23 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NV
- HQ
- 5781 S. Fort Apache Rd., Las Vegas, Nevada 89148
- Auditor
- Velez Hardy CPAs and Advisors
- Audited financials
- Franchisor revenue
- $2.6M
- vs $3.1M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- ActionCOACH OneCo
- Oaktree Business Services of Ohio
Other brands the franchisor or its parent operates (Item 1).
Overview
About
ActionCOACH franchisees deliver business coaching and mentoring services to small/mid-market business owners, typically working one-on-one or in group settings to improve operations, sales, and profitability. Franchisees manage their own client acquisition (sales/marketing), delivery of coaching programs, and ongoing client relationships within a protected territory.
- CEO
- Craig Hohnberger
- Headquarters
- NV
- FDD year
- 2024
- States available
- 30
FDD Item 7 · 2024 filing · 21 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Feenot refundable | $75K | $75K | |
| Franchisee Training Feenot refundable | $25K | $25K | |
| Travel to Franchisee Training | $500 | $3K | |
| EBC Training Feenot refundable | $0 | $9K | |
| Travel to EBC Training | $0 | $3K | |
| Travel Expenses for Mandatory Annual Regional Conference | $0 | $4K | |
| Conference and Technology Feenot refundable | $495 | $890 | |
| Computer, Telephone & Office Equipment | $0 | $4K | |
| CRM | $0 | $1K | |
| Non-Coach Email Addresses | $0 | $140 | |
| Marketing Materials & Inventory | $1K | $5K | |
| Insurance | $1K | $2K | |
| Additional Funds (for first 3 months of operation) | $15K | $30K | |
| Own Web Site (Optional and only if approved by ACNA) | $0 | $5K | |
| Coaching platform subscription | $456 | $912 | |
| Rent | $3K | $8K | |
| Security Deposit | $1K | $3K | |
| Grand Opening Launch Event | $3K | $8K | |
| Salaries and Wages | $0 | $120K | |
| Marketing Spend | $15K | $54K | |
| Total initial investment | $140K | $365K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $140K – $369K
- Better than avg vs category
- Liquid capital req'd
- $15K – $30K
- Better than avg vs category
- Franchise fee
- $75K – $75K
- Near category avg vs category
- Royalty
- 10.0%
- Gross Revenues · typical 6–8%
- Ad fund
- 5.0%
- typical 3–5%
- Total fee load
- 15.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Marketing / ad fund | 5.0% of gross sales |
| Technology fee | $165 |
| Training fee | $25K |
| Transfer fee | $15K |
| Renewal fee | $5K |
| Inventory (initial) | $1K – $5K |
| Total fee load | 15.0% of rev |
Financial Performance
This brand's FDD disclosed "gross_sales" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Business Services averages
How ActionCOACH Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 150
- Opened
- 24
- Last reporting year
- Closed
- 14
- Turnover rate
- 9.3%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Multi-unit owners
- 1.4%
- Net growth (yr3)
- +7.2%
- Net unit change last year
- 3-yr CAGR
- +22.3%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 18
- Closed (3yr)
- 10
- Terminated (3yr)
- 1
- Non-renewed (3yr)
- 2
- Transfers (3yr)
- 4
- Projected new
- 59
- Franchisor's next-year forecast
- Transfer rate
- 2.7%
- Owners selling to other franchisees
- Termination rate
- 2.0%
- Franchisor-initiated terminations
- Ceased ops
- 6.7%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 16
- Loan volume
- $2.5M
- Median loan
- $139K
- 50th percentile
- Charge-off rate
- 18.8%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 50.0%
- 5-yr charge-off
- 50.0%
- Loans approved 2021+
- Active lenders
- 8
- Defaults
- 3
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into ActionCOACH's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 8 lenders with concentration factor
- Per-state charge-off rates across 5 states
- Startup risk premium and job creation velocity
- 6-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Slow-growing coaching franchise with opaque profitability metrics, aggressive royalty minimums, and historical regulatory/litigation issues that warrant cautious investigation before committing $140K–$370K.
Litigation (Item 3)
BUJI, LLC v. Thomas Palzewicz, et al (Case No. 19-CV-01397, E.D. Wisconsin). Franchisor affiliate sued franchisees for non-competition covenant breach. Defendants countersued for breach of contract, Wisconsin Fair Dealership Act violation, tortious interference, antitrust violations, and civil conspiracy. Settled January 27, 2020 for $200,000 plus conditional $80,000. Additional settlement August 3, 2020 for $72,000 plus conditional rebates. Dismissed February 14, 2020.
Largest disclosed settlement: $272,000
Bankruptcy (Item 4)
Disclosed in last 7 years
No Master Licensee bankruptcy disclosures required.
Audited financials (Item 21)
Yes · Velez Hardy CPAs and Advisors
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 96 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed—cannot validate $206,496 avg revenue claim or assess profitability; net income completely absent
- 02MINORSlow unit growth (7.2% YoY) with only 150 units suggests mature/stagnant system; growth rate below franchise industry average
- 03MINORHigh royalty floor ($1,950/month = $23,400 annually) creates negative cash flow risk for underperforming locations, especially in early ramp-up
- 04HIGHMultiple litigation matters including non-compete enforcement actions, 2002 Maryland registration violations, and 1999 California desist order indicate historical compliance/disclosure issues
- 05MEDSignificant upfront investment ($139,951–$368,522) combined with undisclosed net income creates ROI opacity; payback period cannot be calculated
- 06MED15-year term is longer than industry standard (10 years typical), locking franchisees into relationship with limited exit optionality
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 15 years |
|---|---|
| Renewal term | 15 years |
| Allowed renewalsℹ | 2 |
| Territory type | Designated Direct Marketing Area (DDMA) |
| Protected territory | Yes |
| Territory population | 10,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 2 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Nevada |
| Litigation count | 4 |
View Item 3 litigation summary
BUJI, LLC v. Thomas Palzewicz, et al (Case No. 19-CV-01397, E.D. Wisconsin). Franchisor affiliate sued franchisees for non-competition covenant breach. Defendants countersued for breach of contract, Wisconsin Fair Dealership Act violation, tortious interference, antitrust violations, and civil conspiracy. Settled January 27, 2020 for $200,000 plus conditional $80,000. Additional settlement August 3, 2020 for $72,000 plus conditional rebates. Dismissed February 14, 2020.
Items 10, 11
Training & Operations
- Classroom training
- 103 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- ActionMEMBERS KPI system
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: ActionMEMBERS KPI system
Item 20 · call current owners
Franchisee Contacts
84 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ActionCOACH · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ActionCOACH franchise?
The total investment to open a ActionCOACH franchise ranges from $140K – $369K, with an initial franchise fee of $75K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ActionCOACH franchise owners earn?
ActionCOACH does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is ActionCOACH's franchise failure rate?
Based on SBA 7(a) loan data, ActionCOACH has a charge-off rate of 18.8% across 16 loans, meaning 18.8% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many ActionCOACH franchise locations are there?
As of their most recent FDD filing, ActionCOACH has 150 total units in the United States, including 121 franchised units and 2 company-owned units. 24 new units were opened in the latest reporting year.
Is ActionCOACH a good franchise to buy?
FranchiseVerdict rates ActionCOACH as a F-grade franchise with a risk score of 96 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.