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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  BAbove averageA Place At Home Senior Care 2025 FDD Remove |  BAbove averageOwl Be There Senior Care 2025 FDD Remove |
|---|---|---|
| Vitals | ||
FDD filing | FDD issued Apr 28, 2025 | 2025 FDD |
Investment range | $91K – $166K | $113K – $137K |
Liquid capital | $1K – $3K | $22K – $38K |
Franchise fee | $50K | $60K |
Royalty rate | 5.0% | 6.5% |
Ad fund rate | 1.0% | Not extracted |
| Performance | ||
Avg gross sales | $999KOutlet subset | $130KPer franchisee, not per outlet |
Median gross sales | $975KOutlet subset | $127KPer franchisee, not per outlet |
Avg owner earnings Metric varies by brand. Check type below | Not extracted | Not extracted |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | BAbove average | BAbove average |
Verdict score | 69 / 100 | 58 / 100 |
SBA charge-off rate | 0.0% (n=15) | Not SBA-matched |
SBA loans on record | 15 | N/A |
| Scale | ||
Total units | 37 | 7 |
Net change (latest yr) | +4 | +1 |
Signed, not yet open | 8 (0.22 per open outlet) | 2 (0.29 per open outlet) |
Turnover rate | 18.9% | 42.9% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 32 | 132 |
| Contacts | ||
Franchisee phones | 44 | 18 |
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