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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
A Place At Home logoAStrongest tier
A Place At Home
Senior Care
Remove
Owl Be There logoBAbove average
Owl Be There
Senior Care
Remove
Vitals
Investment range
$91K – $166K
$113K – $137K
Liquid capital
$1K – $3K
$22K – $38K
Franchise fee
$50K
$60K
Royalty rate
N/A
N/A
Ad fund rate
1.0%
N/A
Performance
Avg gross sales
$999KOutlet subset
N/A
Median gross sales
$975KOutlet subset
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
AStrongest tier
BAbove average
Verdict score
75 / 100
58 / 100
SBA charge-off rate
0.0%
N/A
SBA loans on record
15
N/A
Scale
Total units
37
7
Net change (latest yr)
N/A
N/A
Turnover rate
19.4%
50.0%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
32
132
Contacts
Franchisee phones
44
18

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Read the A Place At Home vs Owl Be There editorial comparison →

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