A Place At Home
Formerly known as NorEast Mortgage
Bottom line
- Total investment $91K – $166K including a $50K franchise fee.
- Average unit revenue of $999K/year (median $975K).
- Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 31 loans (below the industry average).
- System growing at 89.5% CAGR over 3 years with 37 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one A Place At Home unit return on the cash you put in?
Unlevered ROIC · per unit
139%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 A Place At Home units return on equity?
Equity IRR · 5-yr
34.3%
4.36× MOIC
Year-1 DSCR
2.37×
EBITDA ÷ debt service
Equity required
$5.5M
on $15.0M purchase
Total debt
$9.5M
SBA $5.0M + senior + seller note
Overview
About
A Place At Home is a home healthcare services franchise where franchisees operate local care management businesses serving seniors and homebound clients. Franchisees recruit, train, and manage in-home caregivers while handling billing, compliance, and client acquisition. Day-to-day activities include caregiver scheduling, quality assurance, marketing to healthcare providers and families, and managing client relationships in their protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, litigation-plagued system with profitability opacity, going concern issues, and modest growth makes this a HIGH CAUTION investment requiring extensive validation.
Score breakdown · what drove the 49 / 100 rating
- 01MEDNo disclosed net income data despite $999k average revenue — inability or unwillingness to show profitability is concerning for ROI assessment
- 02HIGHRecent high-profile litigation (August 2024) involving breach of 8 franchise agreements and non-compete violations signals potential franchisor-franchisee relationship problems
- 03MINORModest unit growth of 12.5% YoY with only 37 total units suggests a small, fragile system vulnerable to market downturns
- 04HIGHGoing concern status is FALSE — indicates potential financial instability at the corporate level, raising questions about franchisor support and longevity
- 05MINORRoyalty structure with undefined 'Monthly Minimum Fee' component lacks transparency and could create unexpected profit drains
- 06MEDHigh franchise fee ($49,500) relative to system size and growth rate creates significant upfront risk with limited brand recognition
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
43 numbers
One-time purchase · CSV download · Validation questions included
FDD download
A Place At Home · FDD (2025) PDF