A Place At Home Franchise Cost, Revenue & Review 2026
- Investment
- $91K – $166K
- Disclosed sales
- $999K
- gross sales, not profit
- SBA charge-off
- 0.0%
- on 15 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
A Place At Home is a senior care franchise offering in-home care, care coordination, and placement services. Franchisees run local agencies, recruiting caregivers and managing scheduling, client care, and referral relationships.
FranchiseVerdict summary · 2026
A A Place At Home franchise requires a total initial investment of $91K – $166K, including a $50K franchise fee and an ongoing 5.0% royalty[2]. Per the 2025 FDD, average unit revenue was $999K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 15 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored7 of 8 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $91K – $166K
- 38th pct Senior Care
- Avg gross sales
- $999K
- Outlet subset15th pct Senior Care
- Royalty
- 5.0%
- 5th pct Senior Care
- Units
- 37
- 58th pct Senior Care
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Senior Care · color = vs category peers
Green = favorable by >10% vs Senior Care median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $91K – $166K including a $50K franchise fee, 5.0% ongoing royalty.
- RETURNSAverage unit revenue of $999K/year (median $975K) (reported for a subset of outlets rather than the whole system).
- RISKVerdict B (Above average), verdict score 69/100 (higher is better). SBA loan charge-off rate of 0.0% across 15 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHPositive: net +4 franchised outlets in the latest year (11 opened, 7 closed); 8 signed but not yet open (Item 20).
- FLAG7 units terminated last reporting year (18.9% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- NorEast Franchise Group, LLC
- Parent company
- Dovida North America Inc.
- FDD Item 1, page 8 of the 2025 FDD
- Ultimate parent
- Dovida Group
- CEO title
- Chief Executive Officer
- Dustin Distefano
- Incorporated in
- Nebraska
- HQ
- 11422 Miracle Hills Drive, Suite 450, Omaha, Nebraska 68154
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $2.0M
- vs $1.7M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- A Place at Home IP
- A Place At Home
- maintains a pr
- has not in the past and does not now offer franchises in any lines of business
- owns and licenses the Licensed Marks
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Dustin Distefano
- Headquarters
- NE
- Founded
- 2016
- FDD year
- 2025
- States available
- 15
Can you afford it, and what does the money buy?
Entry cost is about typical for a senior care franchise (near the category median).
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Construction and Leasehold Improvements | $500 | $2K | |
| Furniture, Fixtures and Equipment | $3K | $4K | |
| Signs | $150 | $2K | |
| Computer, Software and System | $2K | $6K | |
| Initial Website and Technology Fee | $550 | $1K | |
| Initial Inventory | $150 | $300 | |
| Prepaid Rent and Lease Deposits | $2K | $4K | |
| Utility Deposits | $0 | $300 | |
| Insurance Deposits and Premiums | $1K | $3K | |
| Travel and Lodging for Initial Training | $1K | $2K | |
| Marketing Launch Package Expense | $14K | $16K | |
| Professional Fees | $3K | $6K | |
| Business Licenses and Permits | $5K | $14K | |
| Promotional Items and Office Supplies | $2K | $3K | |
| Service Vehicle | $0 | $2K | |
| Service Vehicle Wrap | $0 | $3K | |
| Administrative Payroll | $0 | $10K | |
| Caregivers and Registered Nurse Payroll - Three Months | $7K | $38K | |
| Additional Funds - Three Months | $1K | $3K | |
| Total initial investment | $91K | $166K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $91K – $166K
- Top 40% of category vs category
- Liquid capital req'd
- $1K – $3K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- 5.0%
- Set by a formula · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $175 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $150 – $300 |
| Total fee load | 7.0% of rev |
What do units actually make?
Average unit sales land near the senior care norm.
Reported for a subset of outlets rather than the whole system
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for A Place At Home until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$131K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one A Place At Home unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Reported for a subset of outlets rather than the whole system
- Avg gross sales
- $999K
- Per unit, per year
- Median gross sales
- $975K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales gross profit ebitda
- Sample size
- 23 outlets
- vs category median 22
- Range (low → high)
- $220K→$2.9MCited, not corroborated — printed on page 58 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 5 / 10
- vs category median 4 / 10 · above
Compared against 79 Senior Care brands
Revenue is 7.8x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $999K/year in gross sales. Revenue-to-investment ratio: 7.8x. Reported for a subset of outlets rather than the whole system.
Fee burden
Total ongoing fee load of 7.0% (near the Senior Care median).
Disclosure
Transparency score 5/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System expanding at 89.5% CAGR over 3 years across 37 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Senior Care medians
How A Place At Home Compares
Category median of published Senior Care brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 11
- Last reporting year
- Closed
- 7
- Terminated
- 7
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 18.9%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 97%
- vs corporate-owned
- Net growth (3-yr)
- +89.5%
- Net unit change over 3 years
- 3-yr CAGR
- +89.5%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 7
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 8
- 0.22 per open outlet · Item 20 Table 5
- Projected new
- 17
- Franchisor's next-year forecast
- Ceased ops
- 18.9%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 15 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
15
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 15
- Loan volume
- $2.6M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 0.0%
- on 15 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- 0
- Typical loan rate
- 8.3%
- avg rate to borrowers
- Franchised industry avg
- 7.5%
- brand beats franchise avg ↓
- Jobs supported
- 299
- 11.3 per loan
- Lender concentration
- 47%
- top lender's share
Borrower mix: 73% went to startups / new businesses, 27% to established operators
Franchise vs independent — in home health care services, franchised businesses charge off at 7.5% vs 11.5% for independents — franchising is associated with 35% lower SBA default risk in this category.
Top lenders financing A Place At Home franchisees
Showing 3 of 7 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for A Place At Home from SBA 7(a) FOIA data.
- Principal loss rate
- 0.0%
- Avg SBA guarantee
- 74%
- Avg interest rate
- 8.32%
- Lender concentration
- 46.7%
- Job velocity
- 11.3 per $100K
- NAICS benchmark
- 5.7%
- NAICS 621610
- Jobs supported
- 299
Top SBA lendersTop lender holds 47% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | Union Bank and Trust Company | 7 | $1.3M | 0.0% |
| 2 | United Midwest Savings Bank National Association | 2 | $300K | 0.0% |
| 3 | The Huntington National Bank | 2 | $453K | N/A |
| 4 | CDC Small Business Finance Corp. | 1 | $135K | N/A |
| 5 | Magnifi Financial CU | 1 | $102K | N/A |
| 6 | Hanover Community Bank | 1 | $150K | N/A |
| 7 | Readycap Lending, LLC | 1 | $176K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| AZArizona | 4 | 0 | 0.0% |
| NENebraska | 3 | 0 | -- |
| ARArkansas | 1 | 0 | -- |
| CACalifornia | 1 | 0 | -- |
| GAGeorgia | 1 | 0 | -- |
| MAMassachusetts | 1 | 0 | -- |
| OHOhio | 1 | 0 | 0.0% |
| OROregon | 1 | 0 | 0.0% |
| TXTexas | 1 | 0 | -- |
| VAVirginia | 1 | 0 | -- |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
With a 0.0% charge-off rate across 15 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: the franchisor is a named party (plaintiff).
NorEast Franchise Group, LLC v. American Healthcare Solutions LLC, Kasey Caudill, and Alexander Caudill (Douglas County, NE, Case No. CI 24-6579, filed Aug 21, 2024). Franchisor sought injunction against former franchisee operating a competing brand; court granted default judgment, declaratory judgment, and permanent injunction enforcing post-termination non-compete and trademark covenants.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FY2024 total revenue of $2,001,331.56 stated in Item 8; balance sheet / income statement detail not extractable from OCR text.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 69 / 100 verdict
- 01MEDNo disclosed net income data despite $999k average revenue — inability or unwillingness to show profitability is concerning for ROI assessment
- 02HIGHRecent high-profile litigation (August 2024) involving breach of 8 franchise agreements and non-compete violations signals potential franchisor-franchisee relationship problems
- 03MINORModest unit growth of 12.5% YoY with only 37 total units suggests a small, fragile system vulnerable to market downturns
- 04MINORRoyalty structure with undefined 'Monthly Minimum Fee' component lacks transparency and could create unexpected profit drains
- 05MEDHigh franchise fee ($49,500) relative to system size and growth rate creates significant upfront risk with limited brand recognition
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 40,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Douglas County, Nebraska |
| Jury trial waiver | Yes |
| Governing law | NE |
| Litigation count | 1 |
View Item 3 litigation summary
NorEast Franchise Group, LLC v. American Healthcare Solutions LLC, Kasey Caudill, and Alexander Caudill (Douglas County, NE, Case No. CI 24-6579, filed Aug 21, 2024). Franchisor sought injunction against former franchisee operating a competing brand; court granted default judgment, declaratory judgment, and permanent injunction enforcing post-termination non-compete and trademark covenants.
Items 10, 11
Training & Operations
- Classroom training
- 32 hrs
- On-the-job training
- 13 hrs
- Training location
- Omaha, Nebraska
- Ongoing training
- Required
- Time to open
- 4 mo
- From signing to launch
- Site selection
- franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Business Management System (ClearCare)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Business Management System (ClearCare)
Item 20 · call current owners
Franchisee Contacts
44 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a A Place At Home franchise?
The total investment to open a A Place At Home franchise ranges from $91K – $166K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do A Place At Home franchise owners earn?
According to Item 19 of the A Place At Home FDD, the average gross sales per unit is $999K. The median is $975K. Important context: Reported for a subset of outlets rather than the whole system. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns A Place At Home?
A Place At Home is franchised by NorEast Franchise Group, LLC. Its parent company is Dovida North America Inc.. The ultimate parent named in the FDD is Dovida Group. Source: FDD Item 1, 2025 filing.
What is Item 19 in the A Place At Home FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the A Place At Home FDD and qualifies whose outlets they describe.
What is A Place At Home's franchise failure rate?
Based on SBA 7(a) loan data, A Place At Home has a charge-off rate of 0.0% across 15 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many A Place At Home franchise locations are there?
As of their most recent FDD filing, A Place At Home has 37 total units in the United States, including 36 franchised units and 1 company-owned units. 11 new units were opened in the latest reporting year.
Is A Place At Home a good franchise to buy?
FranchiseVerdict rates A Place At Home as a B-grade franchise with a verdict score of 69 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.