A Place At HomeFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A A Place At Home franchise requires a total initial investment of $91K – $166K, including a $50K franchise fee. Per the 2025 FDD, average unit revenue was $999K[2]. SBA 7(a) loans show a 0.0% charge-off rate across 15 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $91K – $166K
- 42nd pct Senior Care
- Avg gross sales
- $999K
- 33rd pct Senior Care
- Royalty
- N/A
- Units
- 37
- 59th pct Senior Care
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Senior Care · color = vs category peers
Green = >15% above Senior Care avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 7.8x in gross revenue, well above the typical 1.5-2.5x range.
Only 0.0% of 15 SBA loans charged off, well below the 16% franchise average.
Bottom line
- Total investment $91K – $166K including a $50K franchise fee.
- Average unit revenue of $999K/year (median $975K).
- Verdict A (Top Quintile) with a risk score of 8/100. SBA loan charge-off rate of 0.0% across 15 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- System growing at 89.5% CAGR over 3 years with 37 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- NorEast Franchise Group, LLC
- Parent company
- Dovida North America Inc.
- Incorporated in
- NE
- HQ
- 11422 Miracle Hills Drive, Suite 450, Omaha, Nebraska 68154
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $1.7M
- vs $2.0M prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- A Place at Home IP
- A Place At Home
- maintains a pr
- has not in the past and does not now offer franchises in any lines of business
- owns and licenses the Licensed Marks
Other brands the franchisor or its parent operates (Item 1).
Overview
About
A Place At Home is a home healthcare services franchise where franchisees operate local care management businesses serving seniors and homebound clients. Franchisees recruit, train, and manage in-home caregivers while handling billing, compliance, and client acquisition. Day-to-day activities include caregiver scheduling, quality assurance, marketing to healthcare providers and families, and managing client relationships in their protected territory.
- CEO
- Dustin Distefano
- Headquarters
- NE
- Founded
- 2016
- FDD year
- 2025
- States available
- 15
FDD Item 7 · 2025 filing · 20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Construction and Leasehold Improvements | $500 | $2K | |
| Furniture, Fixtures and Equipment | $3K | $4K | |
| Signs | $150 | $2K | |
| Computer, Software and System | $2K | $6K | |
| Initial Website and Technology Fee | $550 | $1K | |
| Initial Inventory | $150 | $300 | |
| Prepaid Rent and Lease Deposits | $2K | $4K | |
| Utility Deposits | $0 | $300 | |
| Insurance Deposits and Premiums | $1K | $3K | |
| Travel and Lodging for Initial Training | $1K | $2K | |
| Marketing Launch Package Expense | $14K | $16K | |
| Professional Fees | $3K | $6K | |
| Business Licenses and Permits | $5K | $14K | |
| Promotional Items and Office Supplies | $2K | $3K | |
| Service Vehicle | $0 | $2K | |
| Service Vehicle Wrap | $0 | $3K | |
| Administrative Payroll | $0 | $10K | |
| Caregivers and Registered Nurse Payroll - Three Months | $7K | $38K | |
| Additional Funds - Three Months | $1K | $3K | |
| Total initial investment | $91K | $166K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$170K
17.0% margin
Unlevered ROIC
107%
EBITDA / total invested capital
Payback
11 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $91K – $166K
- Near category avg vs category
- Liquid capital req'd
- $8K – $51K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Better than avg vs category
- Royalty
- Greater of 5.0% to 5.5% of Gross Sales or Monthly Minimum…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $175 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $150 – $300 |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $999K
- Per unit, per year
- Median gross sales
- $975K
- Item 19 type
- Operational Franchise Outlets
- Sample size
- 25 units
- vs category median 22
- Range (low → high)
- $220K→$2.9M
- Cohort dispersion (min → max)
- Transparency tier
- limited
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 5 / 5
- vs category median 4 / 5 · above
Compared against 70 Senior Care brands
Revenue is 7.8x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Senior Care averages
How A Place At Home Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 37
- Opened
- 11
- Last reporting year
- Closed
- 7
- Turnover rate
- 18.9%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 97%
- vs corporate-owned
- Net growth (yr3)
- +12.5%
- Net unit change last year
- 3-yr CAGR
- +89.5%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 11
- Closed (3yr)
- 7
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 17
- Franchisor's next-year forecast
- Ceased ops
- 18.9%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 15
- Loan volume
- $2.6M
- Median loan
- $150K
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 7
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into A Place At Home's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 7 lenders with concentration factor
- Per-state charge-off rates across 10 states
- Startup risk premium and job creation velocity
- 7-year lending trend
Instant access. No subscription.
With a 0.0% charge-off rate across 15 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Small, litigation-plagued system with profitability opacity, going concern issues, and modest growth makes this a HIGH CAUTION investment requiring extensive validation.
Litigation (Item 3)
6 case reference(s): 0 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 8 / 100 rating
- 01MEDNo disclosed net income data despite $999k average revenue — inability or unwillingness to show profitability is concerning for ROI assessment
- 02HIGHRecent high-profile litigation (August 2024) involving breach of 8 franchise agreements and non-compete violations signals potential franchisor-franchisee relationship problems
- 03MINORModest unit growth of 12.5% YoY with only 37 total units suggests a small, fragile system vulnerable to market downturns
- 04HIGHGoing concern status is FALSE — indicates potential financial instability at the corporate level, raising questions about franchisor support and longevity
- 05MINORRoyalty structure with undefined 'Monthly Minimum Fee' component lacks transparency and could create unexpected profit drains
- 06MEDHigh franchise fee ($49,500) relative to system size and growth rate creates significant upfront risk with limited brand recognition
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Geographic area containing Qualified Residents |
| Protected territory | Yes |
| Territory population | 40,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Nebraska |
| Litigation count | 1 |
View Item 3 litigation summary
6 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 32 hrs
- On-the-job training
- 13 hrs
- Training location
- On-site at franchisee's restaurant
- Site selection
- joint
- POS system
- Business Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Business Management System
Item 20 · call current owners
Franchisee Contacts
43 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
A Place At Home · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a A Place At Home franchise?
The total investment to open a A Place At Home franchise ranges from $91K – $166K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do A Place At Home franchise owners earn?
According to Item 19 of the A Place At Home FDD, the average gross sales per unit is $999K. The median is $975K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is A Place At Home's franchise failure rate?
Based on SBA 7(a) loan data, A Place At Home has a charge-off rate of 0.0% across 15 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many A Place At Home franchise locations are there?
As of their most recent FDD filing, A Place At Home has 37 total units in the United States, including 19 franchised units and 1 company-owned units. 11 new units were opened in the latest reporting year.
Is A Place At Home a good franchise to buy?
FranchiseVerdict rates A Place At Home as a A-grade franchise with a risk score of 8 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.