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FranchiseVerdict

WOW 1 DAY PAINTING vs Softroc

Franchise Comparison 2026

Both WOW 1 DAY PAINTING and Softroc are home services franchises. WOW 1 DAY PAINTING requires an investment of $92K – $182K while Softroc requires $94K – $179K. WOW 1 DAY PAINTING discloses average revenue of $481K; Softroc does not report Item 19 data. WOW 1 DAY PAINTING has SBA lending data on file with a 16.7% charge-off rate. FranchiseVerdict rates WOW 1 DAY PAINTING C (Average) and Softroc A (Top Quintile).

Investment Range
$92K – $182K
$94K – $179K
Franchise Fee
$40K
$60K
Royalty Rate
6.0%
Greater of (a) 7% of Collected Gross Revenue or (b) the Minimum Royalty Fee
Average Revenue (Item 19)
$481K
N/A
SBA Charge-Off Rate
16.7% (16 loans)
N/A
Total Units
44
25
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2010
2021
FDD Year
2025
2023