Wow 1 Day Painting Franchise Cost, Revenue & Review 2026
- Investment
- $92K – $182K
- Disclosed sales
- $481K
- gross sales, not profit
- SBA charge-off
- Limited · 16 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
WOW 1 DAY PAINTING is a home services franchise that completes most interior and exterior painting jobs in a single day. Franchisees run local operations, managing sales, crew scheduling, and painting delivery within a territory.
FranchiseVerdict summary · 2026
A WOW 1 DAY PAINTING franchise requires a total initial investment of $92K – $182K, including a $40K – $60K franchise fee and an ongoing 6.0% royalty[2]. Per the 2025 FDD, average unit revenue was $481K[2]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored8 of 8 headline figures on this page cite a page of the filing.
Overview
- Investment
- $92K – $182K
- 28th pct Home Services
- Avg gross sales
- $481K
- 9th pct Home Services
- Royalty
- 6.0%
- 21st pct Home Services
- Units
- 44
- 41st pct Home Services
- SBA charge-off
- N/A
Quick verdict · Home Services · color = vs category peers
Green = favorable by >10% vs Home Services median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $92K – $182K including a $40K franchise fee, 6.0% ongoing royalty.
- RETURNSAverage unit revenue of $481K/year (median $359K).
- RISKVerdict B (Above average), verdict score 54/100 (higher is better).
- GROWTHNegative: net -2 franchised outlets in the latest year (4 opened, 6 closed); 1 signed but not yet open (Item 20).
- FLAG6 units terminated last reporting year (13.6% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- WOW 1 DAY PAINTING LLC
- Parent company
- WOW 1 DAY Painting Inc. (1Day Corporate)
- FDD Item 1, page 6 of the 2025 FDD
- Ultimate parent
- 1222072 BC Ltd.
- FDD Item 1, page 6 of the 2025 FDD
- Predecessor
- One Day Franchising Inc.
- Prior franchisor entity
- CEO title
- Co-Founder, Chief Executive Officer, and Director
- Brian C. Scudamore
- CEO experience
- 32 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Washington
- HQ
- 301 – 887 Great Northern Way, Vancouver, BC, V5T 4T5
- Auditor
- KPMG LLP
- Audited financials
- Franchisor revenue
- $2.7M
- vs $3.0M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1, page 6
1 other brand on this site name 1222072 BC Ltd. as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Brian C. Scudamore
- Founded
- 2010
- FDD year
- 2025
- States available
- 21
Can you afford it, and what does the money buy?
Entry cost runs 18% below the typical home services franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $15K | $25K |
| Equipment, build-out, other | $37K | $117K |
| Total initial investment | $92K | $182K |
Source: WOW 1 DAY PAINTING 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $92K – $182K
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $25K
- Top 40% of category vs category
- Franchise fee
- $40K – $60K
- Top 40% of category vs category
- Royalty
- 6.0%
- typical 6–8%
- Ad fund
- 5.0%
- typical 3–5%
- Total fee load
- 11.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 5.0% of gross sales |
| Transfer fee | $10K |
| Renewal fee | $15K |
| Total fee load | 11.0% of rev |
What do units actually make?
Average unit sales run 18% below the home services norm.
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for WOW 1 DAY PAINTING until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$157K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one WOW 1 DAY PAINTING unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
- Avg gross sales
- $481K
- Per unit, per year
- Median gross sales
- $359K
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 40 franchisees
- vs category median 32
- Range (low → high)
- $27K→$2.6MCited, not corroborated — printed on page 42 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $156K→$1.0M
- Bottom 25% → top 25%
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 4 / 10 · typical
Compared against 319 Home Services brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
Average unit generates $481K/year in gross sales. Median is $359K — top performers pull the average up, so a typical unit earns less. Revenue-to-investment ratio: 3.5x.
Fee burden
Total ongoing fee load of 11.0% — above the Home Services median of 8.0%.
Disclosure
Transparency score 4/10 — this franchisor discloses detailed breakdowns (quartiles, segments, or cohort data). Buyers can model unit economics with higher confidence.
Operator retention
System contracting at -2.2% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Multi-unit rate
Only 1% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Home Services medians
How Wow 1 Day Painting Compares
Category median of published Home Services brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 44
- Opened
- 4
- Last reporting year
- Closed
- 6
- Terminated
- 6
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 13.6%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Multi-unit owners
- 1.0%
- Net growth (3-yr)
- -2.2%
- Net unit change over 3 years
- 3-yr CAGR
- -2.2%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 6
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 1
- 0.02 per open outlet · Item 20 Table 5
- Projected new
- 2
- Franchisor's next-year forecast
- Termination rate
- 13.6%
- Franchisor-initiated terminations
- Ceased ops
- 13.6%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
50 current owners across 24 states.
- FL 6
- NC 5
- TX 5
- MI 4
- TN 3
- VA 3
- AL 2
- CA 2
- MN 2
- NJ 2
- PA 2
- WI 2
- +12 more states
Counts only, from the list the franchisor prints in Item 20; 3 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 16
- Loan volume
- $1.6M
- Median loan
- $103K
- 50th percentile
- Charge-off rate
- Limited · 16 loans
- Limited SBA coverage: 16 loans, rate hidden until 10 have resolved and loans reach 2% of franchised units
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Limited · 16 loans
- 5-yr charge-off
- Limited · 16 loans
- Loans approved 2021+
- Active lenders
- 5
- Defaults
- 1
- Typical loan rate
- 8.6%
- avg rate to borrowers
- Franchised industry avg
- 26.5%
- n=629 loans
- Jobs supported
- 134
- 8.2 per loan
- Lender concentration
- 56%
- top lender's share
Borrower mix: 81% went to startups / new businesses, 19% to established operators
Franchise vs independent — in painting and wall covering contractors, franchised businesses charge off at 26.5% vs 21.7% for independents — franchising is associated with 22% higher SBA default risk in this category.
Top lenders financing Wow 1 Day Painting franchisees
Showing 3 of 5 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Wow 1 Day Painting from SBA 7(a) FOIA data.
- Principal loss rate
- 8.7%
- Avg SBA guarantee
- 77%
- Avg interest rate
- 8.64%
- Avg chargeoff amount
- $142K
- Lender concentration
- 56.3%
- Job velocity
- 8.2 per $100K
- NAICS benchmark
- 24.0%
- NAICS 238320
- Jobs supported
- 134
Top SBA lendersTop lender holds 56% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | United Midwest Savings Bank National Association | 9 | $1.1M | 20.0% |
| 2 | Manufacturers and Traders Trust Company | 3 | $190K | 0.0% |
| 3 | The Huntington National Bank | 2 | $130K | N/A |
| 4 | Lendistry SBLC, LLC | 1 | $150K | N/A |
| 5 | Readycap Lending, LLC | 1 | $50K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| ILIllinois | 3 | 0 | 0.0% |
| MIMichigan | 3 | 0 | -- |
| TXTexas | 2 | 0 | 0.0% |
| VAVirginia | 2 | 0 | -- |
| GAGeorgia | 1 | 0 | 0.0% |
| INIndiana | 1 | 0 | 0.0% |
| MNMinnesota | 1 | 0 | -- |
| NJNew Jersey | 1 | 0 | 0.0% |
| OHOhio | 1 | 0 | -- |
| TNTennessee | 1 | 1 | 100.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Val DiNardo v. WOW 1 Day Painting LLC (Case No. 2:16-cv-01600-JLR, U.S. District Court, Western District of Washington). Franchisee alleged misrepresentations, omissions, deceptive practices under Connecticut law, and failure to comply with Connecticut Business Opportunity Investment Act. Plaintiff sought actual damages, punitive damages, avoidance of Franchise Agreement, return of funds, and attorneys' fees. Court granted franchisor's motion for summary judgment dismissing all plaintiff claims on January 23, 2018. Franchisor subsequently filed counterclaim in Washington state court (Case No. 18-2-07362-6 SEA) alleging breach of contract and tortious interference, obtaining default judgment on August 24, 2018.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · KPMG LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 54 / 100 verdict
- 01MINORNegative net worth -$846,474 with distress flag
- 02HIGHOne concluded litigation (resolved in franchisor's favor)
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 11.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 3 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 150,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 1.5 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | King County, Washington |
| Governing law | Delaware |
| Litigation count | 1 |
View Item 3 litigation summary
Val DiNardo v. WOW 1 Day Painting LLC (Case No. 2:16-cv-01600-JLR, U.S. District Court, Western District of Washington). Franchisee alleged misrepresentations, omissions, deceptive practices under Connecticut law, and failure to comply with Connecticut Business Opportunity Investment Act. Plaintiff sought actual damages, punitive damages, avoidance of Franchise Agreement, return of funds, and attorneys' fees. Court granted franchisor's motion for summary judgment dismissing all plaintiff claims on January 23, 2018. Franchisor subsequently filed counterclaim in Washington state court (Case No. 18-2-07362-6 SEA) alleging breach of contract and tortious interference, obtaining default judgment on August 24, 2018.
Items 10, 11
Training & Operations
- Classroom training
- 29 hrs
- On-the-job training
- 95 hrs
- Training location
- Vancouver, BC or another location to be determined, and in territory
- Ongoing training
- Required
- Field support
- 91 hrs/yr
- On-site visits per year
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- CRM System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: CRM System
Item 20 · call current owners
Franchisee Contacts
53 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a WOW 1 DAY PAINTING franchise?
The total investment to open a WOW 1 DAY PAINTING franchise ranges from $92K – $182K, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do WOW 1 DAY PAINTING franchise owners earn?
According to Item 19 of the WOW 1 DAY PAINTING FDD, the average gross sales per unit is $481K. The median is $359K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns WOW 1 DAY PAINTING?
WOW 1 DAY PAINTING is franchised by WOW 1 DAY PAINTING LLC. Its parent company is WOW 1 DAY Painting Inc. (1Day Corporate). The ultimate parent named in the FDD is 1222072 BC Ltd.. Source: FDD Item 1, 2025 filing.
What is Item 19 in the WOW 1 DAY PAINTING FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the WOW 1 DAY PAINTING FDD and qualifies whose outlets they describe.
What is WOW 1 DAY PAINTING's franchise failure rate?
SBA 7(a) loan charge-off data is not available for WOW 1 DAY PAINTING (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many WOW 1 DAY PAINTING franchise locations are there?
As of their most recent FDD filing, WOW 1 DAY PAINTING has 44 total units in the United States, including 44 franchised units and 0 company-owned units. 4 new units were opened in the latest reporting year.
Is WOW 1 DAY PAINTING a good franchise to buy?
FranchiseVerdict rates WOW 1 DAY PAINTING as a B-grade franchise with a verdict score of 54 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.