Bottom line
- Total investment $94K – $179K including a $60K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Softroc unit return on the cash you put in?
Unlevered ROIC · per unit
78%
Above typical band (30–60%)
Overview
About
Softroc franchisees appear to operate in the restoration/damage remediation space (likely water, fire, or property damage restoration based on affiliate brand context). Day-to-day operations likely involve emergency response dispatch, customer assessment, remediation project management, and vendor/insurance coordination.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Undisclosed financials, prior regulatory settlement, unprotected territories, and unsustainable growth trajectory create material uncertainty about unit economics and franchisor stability.
Score breakdown · what drove the 64 / 100 rating
- 01MEDNo average revenue or net income disclosed in FDD (Item 19 missing or inadequate) — cannot validate ROI claims
- 02HIGHAffiliate litigation in 2014 involving unlawful franchise sale after registration lapsed suggests compliance/governance concerns
- 03MINORUnprotected territory creates direct competition risk — franchisees can cannibalize each other's revenue
- 04MEDMinimum royalty fee structure not disclosed — unknown fixed cost burden could eliminate profitability at lower revenue levels
- 05MINORExplosive unit growth (212.5% YoY) on only 25 units is unsustainable and may indicate recruitment-heavy model rather than organic growth
- 06HIGHGoing Concern = False is ambiguous — clarify whether franchisor has undisclosed financial distress
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
34 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Softroc · FDD (2023) PDF