Wahlburgers vs Hooters
Franchise Comparison 2026
Both Wahlburgers and Hooters are full-service restaurants franchises. Wahlburgers requires an investment of $1.5M – $2.8M while Hooters requires $1.3M – $3.0M. Hooters discloses average revenue of $3.6M; Wahlburgers makes no financial performance representation in its Item 19, which is voluntary under the FTC Franchise Rule. FranchiseVerdict rates Wahlburgers D (Below average) and Hooters A (Strongest tier).
| Metric | Wahlburgers | Hooters |
|---|---|---|
| Verdict Grade | DBelow average | AStrongest tier |
| Investment Range | $1.5M – $2.8M | $1.3M – $3.0M |
| Franchise Fee | $50K | $50K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | N/ANo Item 19 representation | $3.6M |
| SBA Charge-Off Rate | N/A | Limited data |
| Total Units | 25 | 194 |
| Unit Growth (YoY) | -85 units | +26 units |
| Year Began Franchising | 2014 | 2025 |
| FDD Year | 2025 | 2026 |
Investment Range
$1.5M – $2.8M
$1.3M – $3.0M
Franchise Fee
$50K
$50K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
N/ANo Item 19 representation
$3.6M
SBA Charge-Off Rate
N/A
Limited data
Total Units
25
194
Unit Growth (YoY)
-85 units
+26 units
Year Began Franchising
2014
2025
FDD Year
2025
2026